scroll to top
0

EBSCO Auth Banner

Let's find your institution. Click here.

Advanced Search Results For "BRAND awareness"

1 - 10 of 4,066 results for
 "BRAND awareness"
Results per page:

A Latent Allocation Model for Brand Awareness and Mindset Metrics.

Publication Type: Academic Journal

Source(s): International Journal of Market Research. Jul2022, Vol. 64 Issue 4, p526-540. 15p. 3 Charts, 4 Graphs.

Authors:

Abstract: Mindset metrics, the measurement of consumers' perceptions, attitudes, and intentions, have a long tradition in marketing, particularly in advertising and branding. Some of the most usual mindset metrics are brand awareness, brand image, personality tr...

View details

Reviving and Improving Brand Awareness As a Construct in Advertising Research.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p294-307. 14p. 1 Chart.

Abstract: Despite its central importance in achieving most long-term advertising goals, the past several decades of academic research have placed too little emphasis on brand awareness (BA), focusing more often on attitude toward the ad, attitude toward the bran...

View details

THE EFFECT OF BRAND AWARENESS ON CONSUMERS' REPURCHASE INTENTION - A STUDY OF STREAMING MEDIA.

Publication Type: Academic Journal

Source(s): International Journal of Organizational Innovation. Oct2022, Vol. 15 Issue 2, p80-91. 12p.

Abstract: The purpose of this study is to explore how brand awareness affects repurchase intention on streaming media. Positive brand awareness and image are critical for a brand to succeed in the market and have become a significant factor influencing consumers...

View details

Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price: The role of herbal brand image in Ghana.

Publication Type: Academic Journal

Source(s): International Journal of Research in Business & Social Science. Sep2022, Vol. 11 Issue 6, p1-11. 11p.

Abstract: A high level of brand awareness and brand image enhances customers' favourable word-of-mouth referrals which in turn, strengthens their WTP a high price for a brand. Despite the increasing importance of brand awareness and brand image to customers' wor...

View details

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping.

Publication Type: Academic Journal

Source(s): International Journal of Research in Business & Social Science. Jul2022, Vol. 11 Issue 5, p176-187. 12p.

Abstract: The aim of the study is to explore the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping. The study was quantitative in nature adopting the survey method. Due to the absence of a sampling frame, conven...

View details

Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness.

Publication Type: Academic Journal

Source(s): International Journal of Advertising. Sep2022, Vol. 41 Issue 6, p1017-1037. 21p.

Abstract: Building upon the theory of meaning transfer, this study examines how non-evaluative associations, negative (e.g. crazy) and positive (e.g. brave), are transferred from celebrities to brands to influence brand attitudes, when celebrities and brands are...

View details

Investigating the Linkage between Relationship Quality Dimensions, Brand Awareness, and Brand Image: An Emerging African Market Perspective.

Publication Type: Academic Journal

Source(s): African Journal of Business & Economic Research. Jun2022, Vol. 17 Issue 2, p247-273. 27p.

Abstract: This study is aimed at determining the linkage between relationship quality dimensions, brand awareness, and brand image among three selected small and medium enterprise (SME) brands in the emerging economy of Botswana. A quantitative approach was used...

View details

Restaurant-visit intention: do anthropomorphic cues, brand awareness and subjective social class interact?

Publication Type: Academic Journal

Source(s): International Journal of Contemporary Hospitality Management. 2022, Vol. 34 Issue 6, p2359-2378. 20p.

Abstract: Purpose: Given the increasing need after the outbreak of COVID-19 to encourage restaurant customers to dine in, the purpose of this paper is to examine the effects that anthropomorphic cues jointly with brand awareness and subjective social class have ...

View details

STRATEGY PUBLIC RELATIONS OF PT ANGKASA PURA I INCREASE BRAND AWARENESS DURING THE COVID19 PANDEMIC .

Publication Type: Academic Journal

Source(s): Devotion: Journal of Community Service. Jul2022, Vol. 3 Issue 9, p859-873. 15p.

Abstract: Public Relations of PT Angkasa Pura I (Persero) Sam Ratulangi International Airport Manado sees the need for information for airport service users is increasing during the pandemic. Brand awareness is considered important for the company, especially at...

View details

Repurchase Intention in Online Knowledge Service: The Brand Awareness Perspective.

Publication Type: Academic Journal

Source(s): Journal of Computer Information Systems. 2022, Vol. 62 Issue 1, p174-185. 12p.

Abstract: This study aims to investigate the influencing factors of consumers' repurchase intention in the context of online knowledge service. Drawing on information systems (IS) success model, social identity theory, and expectation-confirmation theory, we exa...

View details
sponsored