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Advanced Search Results For "BRAND image"

1 - 10 of 22,649 results for
 "BRAND image"
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Case Study: Would Vegan Offerings Dilute Our Brand?

Publication Type:Periodical

Source(s):Harvard Business Review. Jul/Aug2022, Vol. 100 Issue 4, p140-145. 6p. 3 Illustrations.

Abstract:A case study is presented which examines whether offering vegan food at a restaurant chain would change the meat-based brand image that a restaurant chain has. The impact that a restaurant chain's offering vegan food options would have on customer atti...

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The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p369-384. 16p. 11 Color Photographs, 1 Diagram, 4 Charts, 4 Graphs.

Abstract:This research examines how warmth and competence advertising can be effectively utilized in luxury and sustainable brand advertising. Across four experimental studies, this research shows diametrically opposite "match-up" effects between advertising ap...

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Analysis of the Influencing Factors of Urban Sports Brand Sales Volume Based on AHP.

Publication Type:Academic Journal

Source(s):Mathematical Problems in Engineering. 9/15/2022, p1-7. 7p.

Abstract:In order to evaluate the brand image and help enterprises to build an ideal brand image, the influence factors of urban sports brand sales volume based on AHP are studied. The article takes the A sports brand as the research object, selects six dimensi...

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Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System.

Publication Type:Academic Journal

Source(s):Journal of Function Spaces. 9/14/2022, p1-10. 10p.

Abstract:In order to define the positioning of the urban brand image, design the urban brand image, integrate and optimize the communication channels, improve the public participation awareness, and enhance the core competitiveness of the city. In this paper, a...

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Sağlık Sektöründe Marka Değerlendirmesine Dair Bir Ölçek Geliştirme Çalışması.

Publication Type:Academic Journal

Source(s):Electronic Turkish Studies. Aug2022, Vol. 17 Issue 4, p915-929. 15p.

Abstract:Günümüzde tüm işletmelerde olduğu gibi sağlık sektöründe de marka imajı ve marka algısına çok fazla önem verilmektedirler. Pazarlama bakımından marka imajı önemli bir etkiye sahipken marka algısı genel kavramla müşterilerin satın alma davranışını tetik...

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Analyzing the Relationship between Hotel Brand Image, Service Quality, Experience Marketing, and Customer Satisfaction under the Environment of Social Network.

Publication Type:Academic Journal

Source(s):Journal of Environmental & Public Health. 7/30/2022, p1-9. 9p.

Abstract:Based on the development background of the social network environment, higher requirements are put forward for the development and transformation of hotels in the new era. As a representative industry in the service industry, the service quality and ex...

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All that glitters is not sold: selling a luxury brand outside a luxury environment.

Publication Type:Academic Journal

Source(s):Journal of Personal Selling & Sales Management. Mar2022, Vol. 42 Issue 1, p26-45. 20p. 1 Diagram, 3 Charts, 1 Graph.

Abstract:To reach new clientele, luxury brands make strategic extensions into new product categories with more accessible prices resulting in less selective retail strategies that also feature stores not directly operated by the luxury brands (non-DOS). Enterin...

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Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis.

Publication Type:Academic Journal

Source(s):Computational Intelligence & Neuroscience. 5/27/2022, p1-8. 8p.

Abstract:Brand image assessment is a key step to reasonably quantify the value of a brand and has far-reaching significance for improving the competitiveness of an enterprise. With the rapid development of Internet technology, traditional questionnaires can no ...

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The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash.

Publication Type:Academic Journal

Source(s):Discrete Dynamics in Nature & Society. 3/31/2022, p1-10. 10p.

Abstract:For the purpose of understanding the effect of green marketing on brand image, this paper has added mediation variable namely brand image into the research model; meanwhile, in order to better discuss about this issue in the context of green marketing,...

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A Latent Allocation Model for Brand Awareness and Mindset Metrics.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Jul2022, Vol. 64 Issue 4, p526-540. 15p. 3 Charts, 4 Graphs.

Abstract:Mindset metrics, the measurement of consumers' perceptions, attitudes, and intentions, have a long tradition in marketing, particularly in advertising and branding. Some of the most usual mindset metrics are brand awareness, brand image, personality tr...

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