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Advanced Search Results For "BRAND name products"

1 - 10 of 95,452 results for
 "BRAND name products"
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The Effects of Brand Placement Disclosures in Fiction.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p450-468. 19p. 1 Diagram, 5 Charts, 1 Graph.

Abstract:The present study is the first to explore the effects of brand placement disclosures in fiction. Prior to reading a short story featuring an unfamiliar brand, participants were exposed to either a brand-unspecific, brand-specific, or no placement discl...

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Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping.

Publication Type:Academic Journal

Source(s):Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p252-267. 16p. 1 Chart, 3 Graphs.

Abstract:Size cues are increasingly common in brand names (e.g. Xiaomi and Mini Cooper), but scant research has investigated whether and how brand name size cues influence consumers' perceptions. This research shows that a brand name size cue can evoke gender a...

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Building Your Own Brand Platform.

Publication Type:Periodical

Source(s):Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p46-53. 8p. 3 Color Photographs.

Abstract:Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more than just a direct sales channel. They provide a mix of specialized pr...

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Quality competition between national and store brands.

Publication Type:Academic Journal

Source(s):International Journal of Production Research. May2022, Vol. 60 Issue 9, p2703-2732. 30p. 6 Diagrams, 11 Graphs.

Abstract:The private label literature assumes that store brands (SBs) are of lower quality than competing national brands (NBs). To contest this notion, this paper examines the quality competition between a NB manufacturer and a SB retailer. The NB manufacturer...

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The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal.

Publication Type:Academic Journal

Source(s):Journal of Marketing Management. Jun2022, Vol. 38 Issue 7/8, p771-799. 29p. 2 Color Photographs, 1 Diagram.

Abstract:The present study designed two studies with different research designs to test the effects and boundary conditions of brand revitalisation and retro branding strategies. Study 1 found that both brand revitalisation and retro branding strategies increas...

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Sağlık Sektöründe Marka Değerlendirmesine Dair Bir Ölçek Geliştirme Çalışması.

Publication Type:Academic Journal

Source(s):Electronic Turkish Studies. Aug2022, Vol. 17 Issue 4, p915-929. 15p.

Abstract:Günümüzde tüm işletmelerde olduğu gibi sağlık sektöründe de marka imajı ve marka algısına çok fazla önem verilmektedirler. Pazarlama bakımından marka imajı önemli bir etkiye sahipken marka algısı genel kavramla müşterilerin satın alma davranışını tetik...

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From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust.

Publication Type:Academic Journal

Source(s):Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p562-585. 24p. 4 Color Photographs, 3 Diagrams, 2 Charts, 7 Graphs.

Abstract:Consumers use brands in many combinations, from mixing-and-matching multiple brands (e.g. Nike shoes, Puma shirt, and Asics shorts) to using products primarily or solely from one brand (e.g. Nike shoes, shirt, and shorts). This work explores how such c...

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Is Nestlé a Lady? The Feminine Brand Name Advantage.

Publication Type:Academic Journal

Source(s):Journal of Marketing. Nov2021, Vol. 85 Issue 6, p101-117. 17p. 4 Diagrams, 1 Chart, 1 Graph.

Abstract:A brand name's linguistic characteristics convey brand qualities independent of the name's denotative meaning. For instance, name length, sounds, and stress can signal masculine or feminine associations. This research examines the effects of such gende...

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Emotional Expressions and Brand Status.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1178-1196. 19p. 1 Color Photograph, 1 Diagram, 5 Charts.

Abstract:This project investigates emotionality by brands on social media. First, a field data set of over 200,000 text and images posts by brands across two major platforms is analyzed. Using recent automated text analysis (Study 1a) and computer vision method...

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The Power of Brand Selfies.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1159-1177. 19p. 1 Color Photograph, 3 Diagrams, 6 Charts.

Abstract:Smartphones have made it nearly effortless to share images of branded experiences. This research classifies social media brand imagery and studies user response. Aside from packshots (standalone product images), two types of brand-related selfie images...

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