scroll to top

EBSCO Auth Banner

Let's find your institution. Click here.

Advanced Search Results For "BRANDING (Marketing)"

1 - 10 of 51,564 results for
 "BRANDING (Marketing)"
Results per page:


Publication Type: Academic Journal

Source(s): Journal of Eastern European & Central Asian Research. 2022, Vol. 9 Issue 5, p865-873. 9p.

Abstract: This research aims to decode brand meanings from the logos of two multinational companies and to encode their social categories. The companies chosen for this study are in the technology field. To analyze this issue, a qualitative-descriptive method wa...

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Feb2023, Vol. 49 Issue 5, p721-740, 20p, 2 Diagrams, 5 Graphs

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

Precision Marketing and Brand Communication Model Using Particle Swarm Optimization Algorithm.

Publication Type: Academic Journal

Source(s): Mobile Information Systems. 7/12/2022, p1-14. 14p.

Abstract: In order to deeply study the macroenvironment, current situation, and the core elements affecting the operation of the product brand system, this paper further improves the product brand communication system from the perspective of precision marketing....

A Hybrid Model for Commercial Brand Marketing Prediction Based on Multiple Features with Image Processing.

Publication Type: Academic Journal

Source(s): Security & Communication Networks. 9/15/2022, Vol. 2022, p1-10. 10p.

Abstract: Recently, deep learning has been employed in automatic feature extraction and has made remarkable achievements in the fields of computer vision, speech recognition, natural language processing, and artificial intelligence. Compared with the traditional...

The Best Way to Name a New Product.

Publication Type: Periodical

Source(s): Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p17-21. 4p. 2 Color Photographs, 1 Diagram.

Abstract: The article discusses how to best brand a new product. A popular strategy known as brand extension, where the new product is tied into an existing product can have a negative consequence on both the new product and the existing product. In this article...

Optimization of Brand Marketing Strategy of Intelligent Technology under the Background of Artificial Intelligence.

Publication Type: Academic Journal

Source(s): Mobile Information Systems. 9/14/2021, p1-8. 8p.

Abstract: With the progress of Internet technology and the rapid development of artificial intelligence, intelligent technology products rapidly grow up. However, influenced by many factors, the marketing status of this kind of products in recent years is not id...

Brand Marketing Leveraging the Advantage of Emoji Pack Relying on Association Rule Algorithm in Data Mining Technology.

Publication Type: Academic Journal

Source(s): Computational Intelligence & Neuroscience. 5/24/2022, p1-9. 9p.


Abstract: The random and disordered configuration of expression package image, text, and context is in line with the emotional consumption trend of young groups, so it has become a kind of image symbol favored by young groups. How to integrate the text and image...

Building Your Own Brand Platform.

Publication Type: Periodical

Source(s): Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p46-53. 8p. 3 Color Photographs.

Abstract: Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more than just a direct sales channel. They provide a mix of specialized pr...

New Venture Branding: Brand Orientation, Brand Elements and Growth.

Publication Type: Academic Journal

Source(s): International Journal of Business. 2022, Vol. 27 Issue 4, p1-23. 23p.

Abstract: The purpose of this study was to investigate the relationship of new venture branding to growth in craft distilleries. Using CEO/founder interviews and ratings, we explored how strategic brand orientation and brand elements related to sales and distrib...

Analysis of Nutritional Value and Consumers Behavior of Milkfish (Chanos sp.) Aquaculture Product with Packaging Modification in MSMEs Sukolilo, Surabaya.

Publication Type: Academic Journal

Source(s): Journal of Aquaculture & Fish Health. Sep2022, Vol. 11 Issue 3, p317-326. 10p.

Abstract: Analysis of nutritional value and consumer behavior are important aspects of increasing the selling value of new products. Improvements in packaging and nutritional value information are one way to improve the branding and increase the selling value of...