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Advanced Search Results For "BUSINESS-to-business transactions"

1 - 10 of 6,682 results for
 "BUSINESS-to-business transactions"
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A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p883-907. 25p. 6 Charts, 8 Graphs.

Abstract: This article develops the first structural model of organizational buying to study innovation diffusion in business-to-business markets. The model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically...

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Trust in Islamic Business‐to‐Business Relationships: Evidence from Indonesia.

Publication Type: Academic Journal

Source(s): British Journal of Management. Jan2023, Vol. 34 Issue 1, p111-128. 18p. 5 Charts.

Abstract: We examine the role of trust within Islamic culture in business‐to‐business relationships by exploring the link between credit officers' trust in business customers and their financing decisions. In line with our framework, which is based on the fact t...

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Applications of artificial intelligence in B2B marketing: Challenges and future directions.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Nov2022, Vol. 107, p300-314. 15p.

Abstract: With the growing popularity of artificial intelligence (AI) transforming business-to-business (B2B) marketing, there is a growing demand to comprehensively understand the adoption and application of AI to advance B2B marketing. This study examines AI m...

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An effectual approach to executing dynamic capabilities under unexpected uncertainty.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Nov2022, Vol. 107, p82-91. 10p.

Abstract: This study investigates how business-to-business (B2B) firms navigate contexts of unexpected uncertainty. Building on the theories of effectuation and dynamic capabilities, the study develops a model that highlights how effectual decision-making logic ...

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Building customisation capability in B2B marketing: the role of organisational capital.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Oct 2021, Vol. 37 Issue 13/14, p1409-1435. 27p. 1 Diagram, 4 Charts.

Abstract: Building marketing capabilities is at the forefront of marketing strategy in B2B marketing. As customisation is key for creating unique value for B2B customers, the ability to customise market offerings is, or ought to be, an integral part of B2B marke...

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Why cannot we all just get along? Resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making.

Publication Type: Academic Journal

Source(s): Journal of Business & Industrial Marketing. 2023, Vol. 38 Issue 3, p568-592. 25p.

Abstract: Purpose: Rising expectations for exceptional customer experiences demand strategic amalgamation of cross-functional, customer-focused teams (marketing/sales/service departments). However, the long history of interface conflicts between functional teams...

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Customer disengagement in business-to-business markets: A framework for analysis.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Aug2022, Vol. 105, p114-130. 17p.

Abstract: Researchers have increasingly focused on customer engagement in business-to-business markets, which is critical to firms' long-term performance. In contrast, limited research addresses customer disengagement in business-to-business markets. It is essen...

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Can firm innovativeness affect performance? The role of external involvement.

Publication Type: Academic Journal

Source(s): International Journal of Market Research. Jul2021, Vol. 63 Issue 4, p514-534. 21p. 1 Diagram, 7 Charts, 2 Graphs.

Abstract: This research attempts to complement ongoing discussions on the effects of firm innovativeness on performance and explain the role of external involvement in the relationship between firm innovativeness and performance in B2B settings. More importantly...

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GUIDELINES FOR DRIVING BUSINESS SECTOR INTO DIGITAL TRANSACTIONS FOR BUSINESS SURVIVAL: A CASE STUDY OF THE IMPACT OF COVID-19 TO SMES BUSINESS IN THAILAND.

Publication Type: Academic Journal

Source(s): Polish Journal of Management Studies. 2022, Vol. 26 Issue 2, p293-309. 17p.

Abstract: 本研究的目的是研究中小企业数字金融交易的数字素养水平和数字交易对中 小企业业务交易的影响水平,并调查数字素养和数字交易能力对数字交易的影响。 中小企业业务运营的数字交易。 该研究采用问卷调查和访谈作为工具,发现总体数 字素养、能力和能力被认为处于中等水平。 数字交易对中小企业业务的影响很大, 而 COVID-19 大流行情况对中小企业业务的总体影响处于最高水平。 此外,研究发 现数字素养、能力、能力和数字交易素养会影响数字交易对中小企业业务运营的影 响。 总之,他们可以预测 40.7% 的影响。 数...

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Endorser gender and age effects in B2B advertising.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Sep2022, Vol. 148, p60-75. 16p.

Abstract: Female and male endorsers, both young and old, are often featured in B2B advertisements. However, our current understanding of gender and age effects in B2B advertising is limited. In this research, the authors explore the effects of endorser gender an...

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