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STIMULATING VISIT INTENTION USING SOCIAL MEDIA INFLUENCER: MEDIATING ROLE OF ENJOYMENT.
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business & Entrepreunership. May2023, Vol. 9 Issue 2, p295-305. 11p.
Abstract: Influencer media sosial (IMS) kini muncul sebagai salah satu pendekatan yang ampuh dalam membangun niat pelanggan untuk berkunjung ke destinasi pariwisata. Oleh karena itu, penelitian ini mencoba menjelaskan mekanisme bagaimana dimensi IMS, yaitu attra...
The Influence of Internet Celebrities' Expertise and Attraction on Residents' Intention to Purchase Household Energy-Saving Products in the Context of an Online Community.
Publication Type: Academic Journal
Source(s): Energies (19961073). Apr2023, Vol. 16 Issue 8, p3332. 13p.
Abstract: In the past few years, internet celebrities have become a new and important way to get people to buy energy-saving products. Their psychological mechanisms for promoting fans' intention to purchase have become the focus of academic attention, but a uni...
Étienne-Léon de Lamothe-Langon: destin d'un faussaire par vocation.
Publication Type: Academic Journal
Source(s): Cahiers ERTA. 2023, Issue 34, p137-154. 18p.
Abstract: Étienne-Léon de Lamothe-Langon (1786-1864) was the author of numerous novels belonging to different genres. However, if he wasn't completely forgotten by the end of the 19th and the beginning of the 20th c., it was thanks to a long list of apocryphal m...
Parenting on Celebrities' and Influencers' Social Media: Revamping Traditional Gender Portrayals.
Publication Type: Academic Journal
Source(s): Journalism & Media. Mar2023, Vol. 4 Issue 1, p105-117. 13p.
Abstract: This study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater a...
Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Feb2023, Vol. 15 Issue 3, p2744. 15p.
Abstract: This research aims at providing a meta-analysis of empirical findings of the literature on the characteristics of social media influencers on customer engagement and purchase intention. For this purpose, researchers derived eight social media influence...
The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness.
Publication Type: Academic Journal
Source(s): Journal of Sport Management; Sep2023, Vol. 37 Issue 5, p371-388, 18p, 4 Diagrams, 7 Charts
Abstract: Copyright of Journal of Sport Management is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...
THE PUSH AND PULL OF ATTAINING CEO CELEBRITY: A MEDIA ROUTINES PERSPECTIVE.
Publication Type: Academic Journal
Source(s): Academy of Management Journal. Aug2022, Vol. 65 Issue 4, p1169-1191. 23p. 3 Charts, 1 Graph.
Abstract: Why do some CEOs become celebrities, while others with seemingly equal accomplishments do not? After two decades of research, far more is known about the substantial consequences of CEO celebrity than about its determinants. Drawing on the media routin...
The education influencer: A new player in the educator professional landscape.
Publication Type: Academic Journal
Source(s): Journal of Research on Technology in Education. Oct2023, Vol. 55 Issue 5, p749-764. 16p.
Abstract: Educator engagement with social media's entrepreneurial and commercial facets has received limited scholarly attention. This conceptual paper defines and contextualizes the education influencer phenomenon in relation to literature on micro-celebrity, s...
Te Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging.
Publication Type: Academic Journal
Source(s): Sport Marketing Quarterly. 2023, Vol. 32 Issue 3, p175-188. 14p.
Abstract: Te rise in celebrity athletes' infuence due to social media has had a massive efect on endorsement opportunities. Social media has given celebrity athletes an owned platform from which to leverage their audience into business opportunities, but an unde...
The effect of social media influencers' on teenagers Behavior: an empirical study using cognitive map technique.
Publication Type: Academic Journal
Source(s): Current Psychology. Aug2023, Vol. 42 Issue 22, p19364-19377. 14p.
Abstract: The increase in the use of social media in recent years has enabled users to obtain vast amounts of information from different sources. Unprecedented technological developments are currently enabling social media influencers to build powerful interacti...