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Advanced Search Results For "CELEBRITIES"

1 - 10 of 124,577 results for
 "CELEBRITIES"
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THE PUSH AND PULL OF ATTAINING CEO CELEBRITY: A MEDIA ROUTINES PERSPECTIVE.

Publication Type: Academic Journal

Source(s): Academy of Management Journal. Aug2022, Vol. 65 Issue 4, p1169-1191. 23p. 3 Charts, 1 Graph.

Abstract: Why do some CEOs become celebrities, while others with seemingly equal accomplishments do not? After two decades of research, far more is known about the substantial consequences of CEO celebrity than about its determinants. Drawing on the media routin...

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Influencer-Generated Reference Groups.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Jun2022, Vol. 49 Issue 1, p25-45. 21p. 1 Color Photograph, 1 Black and White Photograph, 3 Diagrams, 1 Chart, 2 Graphs.

Abstract: This article explores the idea that consumer influencers can shape reference group meanings in social media. Through a survey in which over 5,000 participants provided open-ended reference group associations for 25 major brands, the authors find that s...

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Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Feb2022, Vol. 48 Issue 5, p858-884. 27p. 5 Color Photographs, 1 Diagram, 3 Charts.

Abstract: Prior consumer studies examined consumers in extraordinary contexts role playing and transforming using magical thinking. This study investigates consumers becoming in everyday life using celebrities and explores the dynamic relations between consumers...

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Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p4-21. 18p. 2 Diagrams, 1 Chart.

Authors:

Abstract: Afforded by new digital technologies, consumer interactions are breaking the boundaries of basic assumptions about interpersonal communication, mass communication, and the concepts arising from the two. By looking into social media influencer–follower ...

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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination.

Publication Type: Academic Journal

Source(s): Journal of Fashion Marketing & Management. 2022, Vol. 26 Issue 4, p603-621. 19p.

Abstract: Purpose: Social media influencers (SMIs) play an increasingly important role in influencing youth and their shopping behaviours in digital marketing. Research has examined various but fragmented SMIs, which cause inconsistency in empirical results. Thi...

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The Roles of Celebrities in Public Disputes: Climate Change and the Great Barrier Reef.

Publication Type: Academic Journal

Source(s): Journal of Management Studies (John Wiley & Sons, Inc.). Nov2022, Vol. 59 Issue 7, p1788-1816. 29p.

Abstract: Celebrities are increasingly important actors in social disputes, with their high public profiles used to amplify political campaigns and business firms utilising celebrity endorsements to promote their brands and justify their actions. Engaging with t...

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Unpacking the Evolution of a Paracrisis: The Case of #DeleteUber.

Publication Type: Academic Journal

Source(s): Corporate Reputation Review. Nov2022, Vol. 25 Issue 4, p300-311. 12p.

Authors:

Abstract: Paracrises, as publicly visible crisis risks, may or may not evolve into full-blown crises that pose severe reputational and/or operational damages. To preclude paracrises' possible escalation into crises, organizations must evaluate paracrises' evolut...

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Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea.

Publication Type: Academic Journal

Source(s): Journal of Business Ethics. Sep2022, Vol. 180 Issue 1, p373-389. 17p. 1 Diagram, 2 Charts, 2 Graphs.

Abstract: Scandals involving celebrities' moral transgressions are common in both Western and Eastern cultures. Existing literature, however, has been primarily based on Western cultures. We examine differences between South Korea and the United States (U.S.) in...

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The development of reputational capital – How social media influencers differ from traditional celebrities.

Publication Type: Academic Journal

Source(s): Journal of Consumer Behaviour. Sep2022, Vol. 21 Issue 5, p1236-1252. 17p.

Abstract: Social media influencers (SMI) have grown in importance as a promotional channel. However, little is known about how they build reputational capital and thus endorsement effectiveness, particularly compared to traditional celebrity endorsers. From a co...

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Exploring the impact of social media influencers on customers' purchase intention: A sequential mediation model in Taiwan context.

Publication Type: Academic Journal

Source(s): Entrepreneurial Business & Economics Review. Sep2022, Vol. 10 Issue 3, p123-141. 19p.

Abstract: Objective: The objective of the article is to investigate the impact of social media influencers (SMI) on Taiwanese customers' intent to buy, using sequential mediating effects of parasocial interaction, perceived value, and brand image. Research Desig...

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