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Do Consumers Prefer Sad Faces On Eco-Friendly Products? How Facial Expressions on Green Products In Advertisements Influence Purchase Intentions.
Publication Type: Academic Journal
Source(s): Journal of Advertising Research. Sep2023, Vol. 63 Issue 3, p274-289. 16p.
Abstract: This study investigates the effects of advertising appeals on consumers' intentions to purchase environmentally friendly products and services. Specifically, the authors focus on the moderating roles of product facial expressions. Three between-subject...
Factors Influencing Consumption Intention of Insect-Fed Fish among Italian Respondents.
Publication Type: Academic Journal
Source(s): Foods. Sep2023, Vol. 12 Issue 17, p3301. 24p.
Abstract: The rise in the world's demand for fish is increasingly met by aquaculture. However, this sector still shows various criticalities in terms of sustainability of practices, first and foremost, that of feed availability. Nowadays, the use of insect meal ...
Evaluating Factors Explaining U.S. Consumers' Behavioral Intentions toward Irradiated Ground Beef.
Publication Type: Academic Journal
Source(s): Foods. Sep2023, Vol. 12 Issue 17, p3146. 21p.
Abstract: Although food irradiation is deemed safe and endorsed by health-related organizations worldwide, consumers are reluctant to accept the technology. Yet, consumer acceptance is critical as food irradiation has significant potential for increasing the saf...
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.
Publication Type: Academic Journal
Source(s): Journal of Marketing. Jul2023, Vol. 87 Issue 4, p601-617. 17p. 1 Chart, 4 Graphs.
Abstract: Brand acquisitions are a popular growth strategy. However, both anecdotal evidence and initial empirical evidence suggest that acquisitions can harm the acquired brand. This article proposes and tests a theoretical framework that aims to explain when a...
Green Social Media Campaigns: Influencing Consumers' Attitudes and Behaviors.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Sep2023, Vol. 15 Issue 17, p12932. 15p.
Abstract: The main aim of this research was to shed light on the influence of social media campaigns on consumers' attitudes toward green tourism, aligning with sustainable consumer behavior. However, the prior literature explored the campaign characteristics an...
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal.
Publication Type: Academic Journal
Source(s): Journal of Consumer Research. Jun2023, Vol. 50 Issue 1, p48-69. 22p. 1 Diagram, 5 Charts, 6 Graphs.
Abstract: How do consumers react to products assembled from existing components? Nine studies in both the lab and the field demonstrate that consumers evaluate products as more creative and more appealing when they consist of components that originally served en...
Consumer Attitudes and Preferences towards Traditional Food Products in Vojvodina.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Aug2023, Vol. 15 Issue 16, p12420. 17p.
Abstract: The objective of this study was to identify consumers' attitudes about the consumption and certification of traditional food products, special characteristics to which they pay attention when buying food products, and their opinions regarding what trad...
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services.
Publication Type: Academic Journal
Source(s): Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p123-138. 16p.
Abstract: YouTube and other video-sharing platforms have soared in popularity. Less loved, however, are the disruptive advertisements on these channels. This study investigates the impact of disruptive versus nondisruptive advertisements on advertising effective...
The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI.
Publication Type: Academic Journal
Source(s): Administrative Sciences (2076-3387). Aug2023, Vol. 13 Issue 8, p178. 21p.
Abstract: In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to ...
Ready or Not, Generative AI Is Here to Stay: Advertisers Need More Research To Harness the Benefits of AI Technologies.
Publication Type: Academic Journal
Source(s): Journal of Advertising Research. Sep2023, Vol. 63 Issue 3, p202-204. 3p.
Abstract: An introduction to articles in the issue is presented on topics including an experiment which shows negative emotions triggered by media context spill over to affect consumers' response to advertising, effect of appeal type, facial expression positive,...