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Advanced Search Results For "CONSUMER behavior research"

1 - 10 of 29,802 results for
 "CONSUMER behavior research"
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Publication Type: Academic Journal

Source(s): Journal of Marketing. Jan2023, Vol. 87 Issue 1, p10-25. 16p. 4 Graphs.

Abstract: The present research demonstrates how consumer responses to negative and positive offers are influenced by whether the administering marketing agent is an artificial intelligence (AI) or a human. In the case of a product or service offer that is worse ...

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Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

Abstract: How, and to what extent, consumer choices are influenced by the context in which the product is consumed remain important marketing questions. In this article, the authors develop a parsimonious context-dependent multidimensional unfolding model that c...

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Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p229-251. 23p. 1 Diagram, 1 Chart.

Abstract: Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how consu...

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Understanding the Lack of Diversity in Sport Consumer Behavior Research.

Publication Type: Academic Journal

Source(s): Journal of Sport Management. May2022, Vol. 36 Issue 3, p265-276. 12p. 1 Chart, 1 Graph.

Abstract: Sport consumer behavior researchers have developed a robust understanding of how and why people consume sport, and the consequences of consumption. There has been little reflection, however, on the settings or populations used to study consumers and de...

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Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p394-414. 21p. 10 Charts.

Abstract: This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify , uses randomized logistic regression (RLR) to identify the words that best discrimin...

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Order Matters: Rating Service Professionals First Reduces Tipping Amount.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Jan2023, Vol. 87 Issue 1, p81-96, 16p, 1 Chart, 4 Graphs

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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The Impact of Advertising Creative Strategy on Advertising Elasticity.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Jan2023, Vol. 87 Issue 1, p26-44, 19p, 1 Diagram, 8 Charts, 1 Graph

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Egocentric Processing: The Advantages of Person-Related Features in Consumers' Product Decisions.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Aug2022, Vol. 49 Issue 2, p288-311, 24p, 2 Color Photographs, 1 Diagram, 4 Charts, 5 Graphs

Authors:

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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Banking Happiness.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Aug2022, Vol. 49 Issue 2, p336-358, 23p, 2 Charts, 6 Graphs

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Aug2022, Vol. 105, p1-17. 17p.

Abstract: Business-to-business (B2B) buying consists of a complex set of activities and processes involving numerous stakeholders and touchpoints that have attracted robust scholarly inquiry for several decades. This research extends the current knowledge on the...

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