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Advanced Search Results For "CONSUMER preferences"

1 - 10 of 72,508 results for
 "CONSUMER preferences"
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Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Publication Type:Academic Journal

Source(s):Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

Abstract:How, and to what extent, consumer choices are influenced by the context in which the product is consumed remain important marketing questions. In this article, the authors develop a parsimonious context-dependent multidimensional unfolding model that c...

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Consumer preference structure of online privacy concerns in an IoT environment.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Sep2022, Vol. 64 Issue 5, p630-651. 22p. 8 Charts.

Abstract:Due to the development of the Internet of Things (IoT) and IoT environments, various concerns have been raised regarding personal information infringement and leakage. To establish a policy for addressing this issue, it is essential to estimate the dam...

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A textual data-driven method to identify and prioritise user preferences based on regret/rejoicing perception for smart and connected products.

Publication Type:Academic Journal

Source(s):International Journal of Production Research. Jul2022, Vol. 60 Issue 13, p4176-4196. 21p. 2 Diagrams, 12 Charts, 1 Graph.

Abstract:The rapid development of information technologies yields a promising market for information densely products, i.e. smart, connected products (SCPs) and also alters the way of user-designer interaction in the product design and development. Online revie...

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Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations.

Publication Type:Academic Journal

Source(s):Journal of International Marketing. Sep2022, Vol. 30 Issue 3, p18-34. 17p. 2 Charts, 2 Graphs.

Abstract:Whether consumers have too little, too much, or the ideal amount of choice can have profound consequences. The present research explores patterns of choice deprivation (having less choice than desired) and choice overload (having more choice than desir...

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Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices.

Publication Type:Academic Journal

Source(s):Journal of Marketing. Jul2022, Vol. 86 Issue 4, p57-72. 16p. 1 Diagram, 1 Graph.

Abstract:Consumers have grown increasingly skeptical of brands, leaving managers in a dire search for novel ways to connect. The authors suggest that focusing on one's relationships with competitors is a valuable, albeit unexpected, way for brands to do so. Mor...

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An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1019-1039. 21p. 2 Diagrams, 3 Charts, 6 Graphs.

Abstract:In today's advanced economies, consumers are constantly exposed to an increasing number of upgraded products. This research examines consumer response to a brand's launching of an upgraded product and identifies the consumer's ownership status of a pre...

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How Does the Electronic Products Retailer Transform Operational Modes Considering Consumer Preferences for Leasing?

Publication Type:Academic Journal

Source(s):Mathematical Problems in Engineering. 9/20/2022, p1-17. 17p.

Abstract:Consumer interest in renting brand-new electronic products has increased recently. Some retailers started to lease them, but they remarkably depreciate shortly after leasing. If their rental income cannot bring in enough profit, should a retailer lease...

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How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p555-577. 23p. 1 Color Photograph, 2 Diagrams, 7 Charts, 3 Graphs.

Abstract:Given the increasing importance of the global sharing economy, consumers face the decision of whether to choose an access-based option versus an owned option. However, understanding of how consumers' global–local identity may influence their preference...

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Consumer Choice of Fitness Trackers: An Example of Modeling.

Publication Type:Academic Journal

Source(s):TEM Journal. Aug2022, Vol. 11 Issue 3, p1034-1041. 8p.

Abstract:The study of consumer choice is an important classical research task for various markets for goods and services. This fully applies to new products and devices for household, personal monitoring, and self-monitoring of health status. In the last decade...

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Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p497-516. 20p. 1 Black and White Photograph, 1 Diagram, 4 Charts, 1 Graph.

Abstract:Many consumers engage in frequent consumption indulgences. Because such indulgences accumulate resource costs (e.g., money, calories), consumers are often prompted to cut back, posing questions for how to design cutback programs with consumer appeal. T...

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