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Advanced Search Results For "CORPORATE sponsorship"

1 - 10 of 21,912 results for
 "CORPORATE sponsorship"
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The Role of Faraway Fans In Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Mar2022, Vol. 62 Issue 1, p49-61. 13p.

Abstract: Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship's impact. With data from a professional cycling event (n=2,394), results show that attendees traveling from farthe...

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Executive Summaries November–December 2022.

Publication Type: Periodical

Source(s): Harvard Business Review; Nov/Dec2022, Vol. 100 Issue 6, p152-155, 4p

Abstract: The article presents abstracts of Harvard Business Review article reprints that discuss various aspects of organizational values and company missions. Topics include: the effect of corporate values on decision-making and performance; how to conduct val...

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Are Brands Wasting Money On Sport Sponsorships?

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Jun2021, Vol. 61 Issue 2, p192-211. 20p.

Abstract: Marketers pour millions of dollars into sport sponsorship and need a better understanding of its effects. Consumers evaluate brands at different sponsorship levels as part of a broader advertising and marketing program; understanding how they do this i...

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A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?

Publication Type: Academic Journal

Source(s): Journal of Sport Management; Mar2022, Vol. 36 Issue 2, p188-198, 11p, 6 Charts

Abstract: Copyright of Journal of Sport Management is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...

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The Impact of CSR-CSI Domain Overlap on Attitude Toward the Sponsor.

Publication Type: Academic Journal

Source(s): Sport Marketing Quarterly. 2022, Vol. 31 Issue 1, p33-47. 15p.

Abstract: This research aimed to examine (1) the effect of domain overlap between CSR activity and Corporate Social Irresponsibility (CSI) (i.e., CSR strongly or weakly associated with CSI) on attitude toward the sponsor via CSR perception of sponsor and (2) the...

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No Strings Attached? Potential Effects of External Funding on Freedom of Research.

Publication Type: Academic Journal

Source(s): Journal of Business Ethics. Feb2022, Vol. 176 Issue 1, p1-15. 15p. 5 Charts.

Abstract: Universities are increasingly pushed to apply for external funding for their research and incentivised for making an impact in the society surrounding them. The consequences of these third-mission activities for the degree of freedom of the research, t...

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The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity.

Publication Type: Academic Journal

Source(s): Psychology & Marketing. Jan2022, Vol. 39 Issue 1, p196-213. 18p. 6 Charts.

Abstract: The current research broadens the scope of sponsorship research to empirically examine ambivalence as a consumer response to the increasingly popular strategy of brands engaging in the simultaneous sponsorship of rival teams (i.e., a joint sponsorship)...

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Publication Type: Academic Journal

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Publication Type: Academic Journal

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The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance.

Publication Type: Academic Journal

Source(s): Journal of Marketing. May2019, Vol. 83 Issue 3, p50-71. 22p. 3 Diagrams, 6 Charts, 2 Graphs.

Abstract: Brand sponsorship connects brands with large, passionate audiences. The sponsorship literature emphasizes the importance of brand sponsor–team congruence; however, prior research has largely focused on the relevance of the brand to the sport or geograp...

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