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Advanced Search Results For "CREATIVE ability"

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 "CREATIVE ability"
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Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity's Influence on Attention, Affect, and Memory.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Sep2023, Vol. 63 Issue 3, p236-252. 17p.

Abstract: Although the overall effect of creativity in advertising appears positive, the moderating effect of brand familiarity is unknown. On the basis of psychological frameworks, the authors developed an eye-tracking experiment using an electronic magazine fo...

The Benefits and Burdens of Work Moralization on Creativity.

Publication Type: Academic Journal

Source(s): Academy of Management Journal. Aug2023, Vol. 66 Issue 4, p1183-1208. 26p. 1 Diagram, 5 Charts, 1 Graph.

Abstract: Although morality has long been considered an important and integral element of organizational life for employees, research has suggested that moral considerations reduce creativity. However, evidence has hinted that morality may not always be a burden...

The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?

Publication Type: Academic Journal

Source(s): Journal of Advertising. Aug/Sep2023, Vol. 52 Issue 4, p558-577. 20p. 2 Color Photographs, 7 Graphs.

Abstract: It is no secret that creativity is an important component of advertising. It can enhance attention, facilitate recall, and drive emotional responses. However, there is continued opportunity to explore the boundary conditions regarding creativity's abil...

Toward a Meta-Theory of Creativity Forms: How Novelty and Usefulness Shape Creativity.

Publication Type: Academic Journal

Source(s): Academy of Management Review. Jul2023, Vol. 48 Issue 3, p504-529. 26p. 1 Chart.

Abstract: Creativity has long been defined in terms of novelty and usefulness. Surprisingly, however, there is relatively little agreement about the precise meaning of either dimension, the relationship between them, or the process through which they are produce...

Creative Jolts: Exploring How Entrepreneurs Let Go of Ideas During Creative Revision.

Publication Type: Academic Journal

Source(s): Academy of Management Journal. Jun2023, Vol. 66 Issue 3, p829-858. 30p. 2 Diagrams, 4 Charts.

Abstract: Creative revision involves sharing nascent ideas and soliciting feedback. This process has been portrayed as providing instrumental feedback that enables autonomous creators to shape and progress their ideas in a mostly positive, developmental way. How...

Cultural Breadth and Embeddedness: The Individual Adoption of Organizational Culture as a Determinant of Creativity.

Publication Type: Academic Journal

Source(s): Administrative Science Quarterly. Jun2023, Vol. 68 Issue 2, p429-464. 36p. 3 Diagrams, 9 Charts, 2 Graphs.

Abstract: We propose that individuals differ in their ability to generate creative ideas as a function of the values, beliefs, and norms of their social group's culture they have adopted and routinely use. To generate creative ideas, an individual needs to think...

To Nap or to Rest? The Influence of a Sixty-Minute Intervention on Verbal and Figural Convergent and Divergent Thinking.

Publication Type: Academic Journal

Source(s): Clinical & Translational Neuroscience. Sep2023, Vol. 7 Issue 3, p1-10. 10p.

Abstract: Background: The relationship between sleep and creativity is a topic of much controversy. General benefits of napping have been described not only in sleep-deprived individuals and in shift workers, but also in people with sufficient night sleep. Howev...

What Initiates Creativity in an Organization?: A Two-Horse Carriage of HRM and PO Fit.

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). Sep2023, Vol. 15 Issue 17, p13200. 15p.

Abstract: This study examines the effect of a corporate citizenship-oriented high-performance work system (CC-oriented HPWS) and the interactive influence of CC-oriented HPWS and person-organization fit (PO fit) on creativity at the individual level. Our analysi...


Publication Type: Academic Journal

Source(s): Trakya Journal of Education. May2023, Vol. 13 Issue 2, p962-976. 15p.

Abstract: Yaratıcılık, tanımlanması, ölçülmesi ve geliştirilmesi bir o kadar karmaşık olmasının yanı sıra en önemli 21.yy becerileri arasında yer bulmaktadır. Yaratıcılık kavramının karmaşık yapısının etkileri eğitim ortamlarında çocukların yaratıcılığını gelişt...

Историко-библиографическое исследование развития археологии в Российской империи.

Publication Type: Academic Journal

Source(s): Bylye Gody. 2023, Vol. 18 Issue 3, p1570-1580. 11p.

Abstract: Внимание к опыту предшественников в науке продиктован необходимостью оценить уровень развития сегодняшнего знания. Этот опыт зачастую оказывается незаслуженно забытым. Что приводит к ошибкам и недоразумениям. Археология не является исключением. Она тес...