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Advanced Search Results For "CUSTOMER experience"

1 - 10 of 4,943 results for
 "CUSTOMER experience"
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Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Oct2022, Vol. 49 Issue 3, p430-449. 20p. 1 Diagram, 10 Charts, 1 Graph.

Abstract: Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals), and other features unique to social media (e.g. hashtags). This work examines how...

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Elite luxury experiences: customer and managerial perspectives.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1339-1368. 30p. 1 Diagram, 2 Charts.

Abstract: This study contributes to the nascent literature on luxury experiences by focusing on a significant yet understudied segment of consumers responsible for a large share of luxury purchases. Seven in-depth interviews with ultra-high-net-worth individuals...

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Comparative Analysis of Attributions From Customer Experiences and Journeys.

Publication Type: Academic Journal

Source(s): International Journal of Market Research. Sep2022, Vol. 64 Issue 5, p672-698. 27p. 5 Charts.

Abstract: This study developed a Comparative Analysis of Attributions method to explore sensemaking after customer experiences and journeys. Its foundation rests on the constructs of attribution theory by which actors make sense of the causes of events. Customer...

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Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations.

Publication Type: Academic Journal

Source(s): Journal of International Marketing. Sep2022, Vol. 30 Issue 3, p18-34. 17p. 2 Charts, 2 Graphs.

Abstract: Whether consumers have too little, too much, or the ideal amount of choice can have profound consequences. The present research explores patterns of choice deprivation (having less choice than desired) and choice overload (having more choice than desir...

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What You’re Getting Wrong About Customer Journeys.

Publication Type: Periodical

Source(s): Harvard Business Review. Jul/Aug2022, Vol. 100 Issue 4, p92-99. 8p. 3 Illustrations, 1 Diagram.

Abstract: Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this approach is overly simplistic—and can even backfire. While in some instances (say, watching movie...

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Customer Experience: Extracting Topics From Tweets.

Publication Type: Academic Journal

Source(s): International Journal of Market Research. May2022, Vol. 64 Issue 3, p334-353. 20p. 1 Diagram, 2 Charts, 1 Graph.

Authors:

Abstract: The ubiquity of social media platforms facilitates free flow of online chatter related to customer experience. Twitter is a prominent social media platform for sharing experiences, and e-retail firms are rapidly emerging as the preferred shopping desti...

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Liberating-Engagement Theory of Consumer Fun.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Jun2022, Vol. 49 Issue 1, p46-73. 28p. 1 Color Photograph, 2 Diagrams, 6 Charts, 1 Graph.

Abstract: The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, struc...

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Low-literate versus literate customer experience: Dimensions, consequences and moderators.

Publication Type: Academic Journal

Source(s): International Journal of Market Research. Jan2022, Vol. 64 Issue 1, p132-159. 28p. 1 Diagram, 3 Charts.

Abstract: This study explores the lived phenomenon of customer experience (CX) across the customer decision journey of two divergent segments of customers in a naturalistic environment. Specifically, the study focusses on understanding the similarities and diffe...

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The 'dividual' is semiocapitalist consumer culture.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Feb2022, Vol. 38 Issue 1/2, p165-181. 17p.

Abstract: We connect the notion of the consumer as 'dividual' to contemporary automation of consumer culture. By envisioning the issue within a semiocapitalist horizon, we ponder the general affectivity of consumer experience as accelerating but largely veiled p...

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Optimizing Customer Involvement: How Close Should You Be to Your Customers?

Publication Type: Academic Journal

Source(s): California Management Review. Nov2022, Vol. 65 Issue 1, p119-146. 28p. 3 Diagrams, 3 Charts, 1 Graph.

Abstract: Two strategic factors of any business are customer interaction (how close you are to your customers) and customer participation (how involved customers are in producing the offering). In recent years, we have seen companies increase interaction through...

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