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Advanced Search Results For "CUSTOMER loyalty"

1 - 10 of 42,803 results for
 "CUSTOMER loyalty"
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Gaining Customer Loyalty with Tracking Information Quality in B2B Logistics.

Publication Type: Academic Journal

Source(s): Journal of Management Information Systems. 2022, Vol. 39 Issue 2, p307-335. 29p. 2 Diagrams, 4 Charts, 1 Graph.

Abstract: Although vendor firms invest heavily in technologies to digitalize business-to-business (B2B) service orchestration, little is known about the mechanisms through which high quality information, a key resource generated from digitalization, creates cust...

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Temporal Orientation and Customer Loyalty Programs.

Publication Type: Academic Journal

Source(s): Cornell Hospitality Quarterly. Nov2022, Vol. 63 Issue 4, p448-464. 17p.

Abstract: Loyalty programs play a prominent role in many firms' customer relationship management programs, but not all programs are successful. Providers need to understand not only what benefits customers want in a program, but also how they want to be treated ...

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Loyalty program and communication effectiveness as drivers of store loyalty.

Publication Type: Academic Journal

Source(s): Measuring Business Excellence. 2022, Vol. 26 Issue 4, p417-432. 16p.

Abstract: Purpose: The purpose of this study is to determine the direct effect of a loyalty program on program loyalty and store loyalty and to determine the role of communication effectiveness as a mediating variable in moving customers from program loyalty to ...

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A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p883-907, 25p, 6 Charts, 8 Graphs

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact.

Publication Type: Academic Journal

Source(s): Journal of Retailing. Dec2022, Vol. 98 Issue 4, p611-632. 22p.

Abstract: • OCX involves customer evaluations of their experiences across the retailer's omnichannel. • OCX captures omnichannel customer experience on nine relevant dimensions. • 36-items scale is developed to measure the OCX construct. • OCX provides superior ...

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Designing successful temporary loyalty programs: An exploratory study on retailer and country differences.

Publication Type: Academic Journal

Source(s): International Journal of Research in Marketing. Dec2022, Vol. 39 Issue 4, p1275-1295. 21p.

Abstract: Retailers increasingly adopt temporary loyalty programs (TLPs), in which consumers have limited time, often less than half a year, to save stamps and redeem highly discounted rewards. These programs often run alongside the retailers' permanent loyalty ...

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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs.

Publication Type: Academic Journal

Source(s): Journal of Retailing. Oct2022, Vol. 98 Issue 3, p395-411. 17p.

Abstract: • Coupons produce 3x higher incremental revenue than loyalty program (LP) rewards. • Lower costs and higher revenue gains make coupons more profitable. • Coupon redemption → +1.3PP shopping trip incidence and +3.1PP kiosk access. • LP reward redemption...

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CSR orientation and firm performance in the Middle Eastern and African B2B markets: The role of customer satisfaction and customer loyalty.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Nov2022, Vol. 107, p1-13. 13p.

Abstract: Ample body of evidence suggests the presence of a direct relationship between corporate social responsibility (CSR) orientation and firm performance. However, this finding seems spurious and imprecise, likely due to missing intervening factors that med...

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The effect of experience quality on customer loyalty mediated by emotion: A study on ethnic restaurant consumers in Malang City.

Publication Type: Academic Journal

Source(s): International Journal of Research in Business & Social Science. Oct2022, Vol. 11 Issue 7, p17-22. 6p.

Abstract: The food and beverage industry is one of the industries driving the economy in Indonesia, which will always grow and stay alive. This research will look at aspects influencing consumer behavior regarding dining places. This research uses experience qua...

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Assessing Antecedents of Loyalty in the Industrial Relationship Model: An Examination of Base Model Constituents and Moderators.

Publication Type: Academic Journal

Source(s): Journal of Relationship Marketing. Oct-Dec2022, Vol. 21 Issue 4, p255-284. 30p. 1 Diagram, 4 Charts.

Abstract: This paper aims to develop the loyalty model with rational constructs as antecedents and investigate the relevant moderating variables. It is to ensure the authenticity of satisfaction and loyalty in the industrial context by exercising switching costs...

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