Advanced Search Results For "CUSTOMER loyalty programs"

Publication Type: Periodical

Source(s): Kiplinger Personal Finance. May2023, Vol. 77 Issue 5, p66-71. 6p. 3 Color Photographs.

Abstract: Review the airline's customer service plan if you're unsure of its policies; airlines are required to adhere to the promises they make there (you'll find it on the airline's website). If an airline bumps you, you're entitled to compensation only if you...

Publication Type: Academic Journal

Source(s): Global Journal of Economics & Business. Jun2023, Vol. 13 Issue 3, p245-258. 14p.

Abstract: The study aimed to know the role of the Green Marketing Mix on customer loyalty from the viewpoint of postgraduate students at the College of Administrative Sciences at Najran University. To test the hypotheses and achieving the goals, the researchers ...

Publication Type: Academic Journal

Source(s): Future Internet. May2023, Vol. 15 Issue 5, p161. 24p.

Abstract: Loyalty platforms are designed to increase customer loyalty and thus increase consumers' attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives a...

Publication Type: Academic Journal

Source(s): Global Business & Management Research. 2023, Vol. 15 Issue 2, p1-24. 24p.

Abstract: Purpose: This research proposes the symbolism–ritualization–loyalty model, integrating the perceived value-loyalty model and the ritual–loyalty model within the SOR framework to explore the relationships between product symbolism, consumption ritualiza...

Publication Type: Academic Journal

Source(s): Journal of Quality Assurance in Hospitality & Tourism. 2023, Vol. 24 Issue 6, p753-781. 29p.

Abstract: Service quality, loyalty programs, pricing strategies and customer engagement play a vital role in customer retention and firms' performance. The current study aims to investigate the service quality, loyalty programs, pricing strategies and customer e...

Publication Type: Academic Journal

Source(s): International Journal of Market Research; Sep2023, Vol. 65 Issue 5, p581-596, 16p, 4 Charts

Abstract: Copyright of International Journal of Market Research is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, u...

Publication Type: Periodical

Source(s): Fortune; Oct/Nov2023, Vol. 188 Issue 2, p76-82, 6p, 3 Color Photographs

Abstract: The article features Stephanie Linnartz, chief executive officer (CEO) of sportswear company Under Armour. It discusses the decision of Linnartz to leave her post as president of hotel chain Marriott International to take the job at Under Armour. It re...

Publication Type: Academic Journal

Source(s): Marketing Science. Jul/Aug2023, Vol. 42 Issue 4, p794-818. 25p.

Abstract: We study the pricing strategy of retailers that promote their sales with a loyalty program. Past research shows that loyalty programs can generate switching costs for consumers and increase their purchase frequency. Theoretical work suggests that if sw...

Publication Type: Academic Journal

Source(s): Journal of Strategic Marketing. Jul2023, Vol. 31 Issue 5, p1087-1106. 20p. 1 Diagram, 5 Charts, 2 Graphs.

Abstract: Service industries practice hierarchical loyalty programs (HLP) to enhance the relationship with customers. However, little is known about the negative effects of HLP status demotion and under what condition such effects vary among the demoted customer...

Publication Type: Academic Journal

Source(s): Global Business & Management Research. 2022 Special Issue, Vol. 14, p58-78. 21p.

Abstract: Purpose: One of the most disruptive technological revolution in the past few years is the rapid adoption and prevalence of mobile phones as well as the vital roles they play in re-shaping our business and daily activities. Mobile payment, as one of the...