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Advanced Search Results For "CUSTOMER loyalty programs"

1 - 10 of 14,896 results for
 "CUSTOMER loyalty programs"
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Temporal Orientation and Customer Loyalty Programs.

Publication Type: Academic Journal

Source(s): Cornell Hospitality Quarterly. Nov2022, Vol. 63 Issue 4, p448-464. 17p.

Abstract: Loyalty programs play a prominent role in many firms' customer relationship management programs, but not all programs are successful. Providers need to understand not only what benefits customers want in a program, but also how they want to be treated ...

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Loyalty program and communication effectiveness as drivers of store loyalty.

Publication Type: Academic Journal

Source(s): Measuring Business Excellence. 2022, Vol. 26 Issue 4, p417-432. 16p.

Abstract: Purpose: The purpose of this study is to determine the direct effect of a loyalty program on program loyalty and store loyalty and to determine the role of communication effectiveness as a mediating variable in moving customers from program loyalty to ...

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Designing successful temporary loyalty programs: An exploratory study on retailer and country differences.

Publication Type: Academic Journal

Source(s): International Journal of Research in Marketing. Dec2022, Vol. 39 Issue 4, p1275-1295. 21p.

Abstract: Retailers increasingly adopt temporary loyalty programs (TLPs), in which consumers have limited time, often less than half a year, to save stamps and redeem highly discounted rewards. These programs often run alongside the retailers' permanent loyalty ...

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Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs.

Publication Type: Academic Journal

Source(s): Journal of Retailing. Oct2022, Vol. 98 Issue 3, p395-411. 17p.

Abstract: • Coupons produce 3x higher incremental revenue than loyalty program (LP) rewards. • Lower costs and higher revenue gains make coupons more profitable. • Coupon redemption → +1.3PP shopping trip incidence and +3.1PP kiosk access. • LP reward redemption...

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How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p476-496. 21p. 12 Charts, 5 Graphs.

Abstract: This article studies how receiving a bonus changes consumers' demand for auto loans and their risk of future delinquency. Unlike traditional consumer products, auto loans have a long-term impact on consumers' financial state because of the monthly paym...

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Impact of Casino Free Play on the Wagering Behavior of Light- and Medium-User Groups: The Importance of Winning at the Bottom of the Database.

Publication Type: Academic Journal

Source(s): Cornell Hospitality Quarterly. Aug2022, Vol. 63 Issue 3, p418-428. 11p.

Abstract: This study examined the extent to which free-play credits affected spend-per-trip levels in slots, with a focus on contributions from the loyalty program's (LP) light- and medium-user tiers. These user groups represent the bulk of LP members, and also ...

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Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike.

Publication Type: Academic Journal

Source(s): RAIRO -- Operations Research. 2022, Vol. 56 Issue 5, p3545-3560. 16p.

Abstract: The emerging business models have impelled firms' competition in a brand-new and fast-growing market. This study examines such a competition for market share through advertising and loyalty reward programs. Two stages can be distinguished based on the ...

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Why Customer Loyalty Programs Can Backfire.

Publication Type: Periodical

Source(s): Harvard Business Review. May/Jun2021, Vol. 99 Issue 3, p21-25. 4p. 2 Illustrations, 1 Chart.

Abstract: The article reports on research by professors at the Wharton School on service failures in customer loyalty programs. It mentions the need to understand which problems cause the most damage, how to deliver benefits to consumers to keep them from leavin...

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Uncovering the relationship between revenue management and hotel loyalty programs.

Publication Type: Academic Journal

Source(s): Journal of Revenue & Pricing Management. Jun2022, Vol. 21 Issue 3, p306-320. 15p.

Abstract: This study investigates the underexplored relationship between revenue management and hotel loyalty programs. Results from a focus group and personal interviews with industry experts reveal that revenue management uses loyalty programs primarily as a t...

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Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p497-516, 20p, 1 Black and White Photograph, 1 Diagram, 4 Charts, 1 Graph

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Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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