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Advanced Search Results For "CUSTOMER relations"

1 - 10 of 78,562 results for
 "CUSTOMER relations"
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Persisting changes in sales due to global pandemic challenges.

Publication Type: Academic Journal

Source(s): Journal of Personal Selling & Sales Management. Dec2022, Vol. 42 Issue 4, p317-323. 7p. 1 Chart.

Abstract: The global health pandemic triggered many challenges for businesses and society, forcing organizations and salespeople alike to pivot, alter their sales strategies, accelerate their digital transformation, and adjust to a 'new norm' going forward. Sinc...

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.

Publication Type: Academic Journal

Source(s): Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p49-68. 20p. 1 Diagram, 1 Chart, 4 Graphs.

Abstract: Prior research in international markets has yielded two seemly opposing views regarding customer engagement with local/domestic versus foreign-made brands: a preference for foreign brands based largely on country-of-origin effects or a preference for l...

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors.

Publication Type: Academic Journal

Source(s): Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p32-48. 17p. 3 Charts.

Abstract: Today's technology-enabled customer with instant access to a global marketplace has led to firms facing intense competition from around the world. As a result, customer engagement has emerged as an important marketing strategy and for more than a decad...

Cultural Drivers of Health Engagement.

Publication Type: Academic Journal

Source(s): Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p90-105. 16p. 1 Diagram, 5 Charts.

Abstract: Given the well-documented relationship between lifestyle, disease burden, and health care costs, there is a greater need to investigate individual factors in health-related attitudes and behaviors. This research extends the rich knowledge developed aro...

B2B 情境中,供應商企業社會責任與顧客滿意度關聯性 之探討:垂直組織間承諾的調節效果與競爭者辨識的調節 式中介效果.

Publication Type: Academic Journal

Source(s): NTU Management Review. Dec2022, Vol. 32 Issue 3, p79-116. 38p.

Abstract: 本研究收集了 210 份配對問卷以探討企業社會責任對廠商績效之影響。我們以顧客滿 意度為中介模式,輔以垂直組織間承諾的調節效果與競爭者辨識為調節式中介模型加 以探討。實證結果發現:供應商善盡企業社會責任會透過提高零售商之顧客滿意度而 有助於供應商績效之提升;垂直組織間承諾會強化企業社會責任與顧客滿意度之正向 關係;競爭者辨識會調節企業社會責任、透過提高顧客滿意度影響供應商績效之中介 關係。最後,我們針對實證發現加以討論並提出理論與實務意涵。 [ABSTRACT FROM AUTHOR]...

"A Whiter Shade of Pale": Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures.

Publication Type: Academic Journal

Source(s): Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p69-89. 21p. 5 Charts.

Abstract: Skin color affects women's self-image, a fact that has long been a consequence of racial discrimination and dominance as well as the prevalence of light-skinned models in modern advertisements and other forms of communication. Although not all women as...

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p983-1001. 19p. 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph.

Abstract: Environmental sustainability is a common practice of global brands, with 90% of the top 100 Interbrand global brands making statements about environmental efforts on their websites. In this research, the authors explore how a consumer's global–local id...

Identifying, Prioritizing, and Assessing Factors Influencing Customer Loyalty Covered by Supplemental Insurance.

Publication Type: Academic Journal

Source(s): Depiction of Health. Autumn2022, Vol. 13 Issue 3, p344-346. 13p.

Abstract: Background. Given that the market environment is becoming specialized in different sectors, it is necessary to identify specialized indicators of customer loyalty and their priority to improve the provision of complementary health insurance services. T...

BRIEF CONSIDERATIONS REGARDING THE SPECIFICITY OF TRADE RELATIONS BETWEEN CONSUMERS AND TRADERS REGARDING TRAVEL TOURIST SERVICES.

Publication Type: Academic Journal

Source(s): Research & Science Today. Autumn2022, Vol. 24 Issue 2, p171-179. 9p.

Abstract: THE RESERVATION OF TOURIST PACKAGES OF TRAVEL SERVICES AND ASSOCIATED TRAVEL SERVICES CONFERS WELL-DEFINED RIGHTS TO CONSUMERS IN ADVANCE, DURING THE RESERVATION AND THROUGHOUT THE VACATION. IN THE FOLLOWING, WE MENTION SUCH RIGHTS CONFERRED TO THE CON...

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