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Advanced Search Results For "CUSTOMER relationship management"

1 - 10 of 32,940 results for
 "CUSTOMER relationship management"
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How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Mar2022, Vol. 86 Issue 2, p166-185. 20p. 1 Diagram, 6 Charts, 3 Graphs.

Abstract: The authors investigate the role of the physical store in today's multichannel environment. They posit that one benefit of the store to the retailer is to enhance customer value by providing the physical engagement needed to purchase deep products—prod...

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When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Nov2022, Vol. 86 Issue 6, p32-49, 18p, 1 Diagram, 2 Charts

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p981-1006. 26p. 1 Diagram, 7 Charts, 8 Graphs.

Abstract: The success of customer relationship management programs ultimately depends on the firm's ability to identify and leverage differences across customers—a difficult task when firms attempt to manage new customers, for whom only the first purchase has be...

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From CRM to social CRM: A bibliometric review and research agenda for consumer research.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Nov2022, Vol. 151, p1-16. 16p.

Abstract: Contemporary perspectives on customer relationship management and the parent concept of customer management gathered momentum in the mid-1980 s and early 1990s. The advent of digital technologies, especially social media, have prompted a further evolut...

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Temporal Orientation and Customer Loyalty Programs.

Publication Type: Academic Journal

Source(s): Cornell Hospitality Quarterly. Nov2022, Vol. 63 Issue 4, p448-464. 17p.

Abstract: Loyalty programs play a prominent role in many firms' customer relationship management programs, but not all programs are successful. Providers need to understand not only what benefits customers want in a program, but also how they want to be treated ...

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Disruptive technology and AI in the banking industry of an emerging market.

Publication Type: Academic Journal

Source(s): International Journal of Bank Marketing. 2022, Vol. 40 Issue 6, p1217-1247. 31p.

Abstract: Purpose: As disruptive technologies, such as the use of artificial intelligence (AI)-enabled customer relationship management (CRM) systems, alter the processes and strategies that banks use in service delivery models, the impact of such technologies o...

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Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter.

Publication Type: Academic Journal

Source(s): International Journal of Advertising. Dec2022, Vol. 41 Issue 8, p1454-1476. 23p. 1 Color Photograph, 1 Diagram, 6 Charts.

Abstract: The goal of this study is to explore how the execution style (product vs. cause) and the emotionality of pictures in brand-generated cause-related marketing (CRM) posts accompanied by negative user comments impact on visual attention. A between-subject...

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Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Nov2022, Vol. 107, p433-449. 17p.

Abstract: Salespeople's responses to change have been extensively examined in the context of sales literature, sales force automation (SFA), customer relationship management (CRM) systems, and other sales technologies. The majority of sales technology changes we...

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AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Nov2022, Vol. 150, p437-450. 14p.

Abstract: The purpose of this study is to determine the impact of adopting a artificial intelligence-embedded customer relationship management (CRM) system for business-to-business relationship management. After reviewing the literature and considering the theor...

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Scoping and aligning CRM strategy in higher education institutions: practical steps.

Publication Type: Academic Journal

Source(s): Journal of Strategic Marketing. Oct2022, Vol. 30 Issue 7, p627-651. 25p. 5 Diagrams, 5 Charts.

Abstract: Higher Education Institutions (HEI) management are often uninformed as to how Customer Relationship Management (CRM) can best support the current university business strategy. Our study is extending a previous study undertaken by Khashab et al. (2020) ...

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