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Advanced Search Results For "EXPORT marketing"

1 - 10 of 20,627 results for
 "EXPORT marketing"
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Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China.

Publication Type:Academic Journal

Source(s):Journal of International Marketing. Dec2021, Vol. 29 Issue 4, p1-21. 21p. 1 Diagram, 5 Charts, 1 Graph.

Abstract:While the strategic marketing literature promotes ambidexterity as a critical innovation strategy that can enhance firm performance, its value in the international marketing context remains underexplored. Combining the ambidexterity and international m...

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The Influence of an Export Manager on Export Marketing Policies: Evidence from Exporting Olive Oil Companies in Crete.

Publication Type:Academic Journal

Source(s):Economies. Jul2022, Vol. 10 Issue 7, pN.PAG-N.PAG. 12p.

Abstract:Cretan olive oil is known for its premium quality worldwide. In the post pandemic international environment, the rising demand for olive oil due to its health benefits has generated greater competition amongst traditionally non-producer and producer co...

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Current and Future Financial Well-Being in 16 Countries.

Publication Type:Academic Journal

Source(s):Journal of International Marketing; Sep2022, Vol. 30 Issue 3, p35-56, 22p, 4 Diagrams, 13 Charts, 2 Graphs

Abstract:Copyright of Journal of International Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However,...

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Nexus between relationship marketing and export performance of readymade garments exporting firms.

Publication Type:Academic Journal

Source(s):Industria Textila. 2021, Vol. 72 Issue 6, p673-679. 7p.

Abstract:Scopul acestui studiu este de a afla impactul marketingului relațional asupra performanței la export în cazul firmelor exportatoare de articole de îmbrăcăminte din Pakistan. De asemenea, scopul lucrării este de a găsi impactul de mediere al încrederii ...

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Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach.

Publication Type:Academic Journal

Source(s):Journal of Marketing Theory & Practice. Fall2022, Vol. 30 Issue 4, p526-541. 16p. 2 Diagrams, 4 Charts, 2 Graphs.

Abstract:Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance. This study applies the Resource-Advantage (R-A) theor...

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Who creates international marketing agility? Diasporic agility guiding new market entry processes in emerging contexts.

Publication Type:Academic Journal

Source(s):Thunderbird International Business Review. Sep2022, Vol. 64 Issue 5, p443-463. 21p. 2 Diagrams, 1 Chart.

Abstract:International marketing agility is a crucial dynamic capability in international business. The purpose of this article is to examine who creates it and how exporters and partners leverage diasporic agility. We employ case study research on two diaspora...

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Should a domestic firm carve out a niche in overseas markets? Value of purchasing agents.

Publication Type:Academic Journal

Source(s):European Journal of Operational Research. Jul2022, Vol. 300 Issue 1, p85-94. 10p.

Abstract:• The brand may stick to domestic market or enter the overseas market. • Platform operations is more likely to be profitable than managing an overseas store. • Optimal strategy depends on tax rules when both overseas strategies are profitable. • The br...

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