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Advanced Search Results For "FASHION marketing"

1 - 10 of 6,795 results for
 "FASHION marketing"
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Macromarketing Our Way to a Zero-carbon Future.

Publication Type:Academic Journal

Source(s):Journal of Macromarketing. Jun2022, Vol. 42 Issue 2, p262-266. 5p.

Abstract:The role of marketing in climate change is one of the most pressing, and yet understudied, issues of our time. While climate change forms part of the wider sustainability canon, it transcends issues-based scholarship. Macromarketers are ideally suited ...

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Image-based virtual try-on system with clothing extraction module that adapts to any posture.

Publication Type:Academic Journal

Source(s):Computers & Graphics. Aug2022, Vol. 106, p161-173. 13p.

Abstract:In this study, we developed a virtual try-on system that automatically creates a clothing model from a person's image, and thus a clothing model is not required as an input. Recently, the scale of the E-commerce market in the fashion field has expanded...

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THE IMPORTANCE AND SIGNIFICANCE OF THE MARKETING MIX ELEMENTS IN A FASHION RETAILING.

Publication Type:Academic Journal

Source(s):InterEULawEast: Journal for International & European Law, Economics & Market Integrations. 2021, Vol. 8 Issue 1, p15-38. 24p.

Abstract:Significant and fast changes in the retail market, and especially in the retail market of fashion products, require constant care to create the most effective marketing mix. Consequently, the aim of this paper was to investigate the significance of cer...

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PLUS SIZE EXISTE? UMA ANÁLISE DA EXPERIÊNCIA DE CONSUMO DE INDIVÍDUOS DESCONSIDERADOS PELO MERCADO DE MODA.

Publication Type:Academic Journal

Source(s):Revista Gestão em Análise. jan-apr2021, Vol. 10 Issue 1, p123-142. 20p.

Abstract:Considerando o aumento da população brasileira acima do peso em contraste com um mercado de moda plus size ainda em desenvolvimento, este artigo investiga o conceito de experiência de consumo de roupas sob a ótica de consumidores plus size. Trata-se de...

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I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing.

Publication Type:Academic Journal

Source(s):Journal of Fashion Marketing & Management. 2021, Vol. 25 Issue 4, p665-681. 17p.

Abstract:Purpose: Social media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The current study investigates relevant mechanisms that explain the effectiveness of Instagram ...

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Quest for the Fashion Market: Zero-Waste Skirt Design as a Solution toward Sustainable Pattern Making.

Publication Type:Academic Journal

Source(s):Chitrolekha International Magazine on Art & Design. 2020, Vol. 4 Issue 2, p1-11. 11p.

Abstract:The present study shows the investigation of variables causing waste in the pattern making process through the examination of common methods of skirt design to ensure the optimal arrangement. Hence, efficiency is boosted during the pattern making phase...

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Fashion, consumer markets, and democratization.

Publication Type:Academic Journal

Source(s):Journal of Consumer Behaviour; Sep2022, Vol. 21 Issue 5, p1135-1148, 14p

Abstract:Copyright of Journal of Consumer Behaviour is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may p...

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Green Message Framing in Enhancing Sustainable Consumption Behavior of Fashion Based on the Cross-Theoretical Model.

Publication Type:Academic Journal

Source(s):Journal of Environmental & Public Health; 9/5/2022, p1-14, 14p

Abstract:Copyright of Journal of Environmental & Public Health is the property of Hindawi Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ma...

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Relaxed Suit Rules Milan For Spring. (cover story)

Publication Type:Periodical

Source(s):WWD: Women's Wear Daily. 6/22/2022, p1-10. 4p.

Abstract:FEDERICA MONTELLIHEAD OF FASHION AT RINASCENTE FAVORITE COLLECTIONS: Fendi, Prada,JW Anderson, Zegna, Dolce & Gabbana,Versace, MSGM, Emporio Armani,Dsquared2 and Marcelo Burlon. BRUCE PASKMEN'S FASHION DIRECTOR OF NEIMAN MARCUS ANDBERGDORF GOODMAN FAVO...

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MARKETING COMMUNICATION IN SELECTED E-SHOP.

Publication Type:Academic Journal

Source(s):Ad Alta: Journal of Interdisciplinary Research. Dec2021, Vol. 11 Issue 2, p295-301. 7p.

Abstract:Marketing communication is an important part of any company, as it has impact on customer satisfaction with the products offered. All subjects under review have been operating in the world clothing and fashion market for several years. Effective use of...

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