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GREENWASHING AND THE NATURE OF EDUCATION IN RELATION TO CONSUMER TRUST IN FAST FASHION MARKETING COMMUNICATION.
Publication Type: Academic Journal
Source(s): Communication Today. Apr2023, Vol. 14 Issue 1, p86-99. 14p.
Abstract: The fashion industry has long been known as one of the most polluting industries in the world. The urgent need to improve the current critical situation has given rise to a number of global initiatives, organisations and movements that highlight and at...
Marketing Sustainable Fashion: Trends and Future Directions.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Apr2023, Vol. 15 Issue 7, p6202. 28p.
Abstract: The fashion industry is one of the largest contributors to greenhouse gas emissions and climate change. Sustainable fashion (SF) aims to address this issue by designing, creating, and marketing socially and environmentally responsible products. This pa...
Research on fabric classification based on graph neural network.
Publication Type: Academic Journal
Source(s): Industria Textila. Jan2023, Vol. 74 Issue 1, p3-11. 9p.
Abstract: Clasificarea materialelor textile joacă un rol crucial în industria textilă modernă È™i pe piaÈ›a modei. În faza incipientă, metodele tradiÈ›ionale ale reÈ›elelor neuronale au fost adoptate pentru a identifica materialele textile cu dezavantajul tipuri...
Fashion Market Niches for Organic Agroforestry Cotton: Market Potential for Promoting Sustainable Supply Chains.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Jan2023, Vol. 15 Issue 1, p700. 17p.
Abstract: We hypothesize that Fashion brands' demand for organic agroforestry cotton (OAC) may foster more sustainable supply chains in the cotton industry. However, to realize the potential of the OAC market, a better understanding of the market demand for OAC,...
Instagram in the Modest Fashion Market: Analysis by the Perspective of Sociotechnical Structures.
Publication Type: Academic Journal
Source(s): RAC: Revista de Administração Contemporânea. Jul/Aug2023, Vol. 27 Issue 4, p1-222. 22p.
Abstract: Objetivo: objetivou-se compreender o papel sociotécnico do Instagram no mercado da moda modesta no Brasil, propondo um modelo teóricoempírico para análise dessa mídia social enquanto infraestrutura pensante de mercado. Marco teórico: a pesquisa baseia-...
Instagram no Mercado da Moda Modesta: Análise pela Ótica das Estruturas Sociotécnicas.
Publication Type: Academic Journal
Source(s): RAC: Revista de Administração Contemporânea. Jul/Aug2023, Vol. 27 Issue 4, p1-23. 23p.
Abstract: Objetivo: objetivou-se compreender o papel sociotécnico do Instagram no mercado da moda modesta no Brasil, propondo um modelo teóricoempírico para análise dessa mídia social enquanto infraestrutura pensante de mercado. Marco teórico: a pesquisa baseia-...
Detección de necesidades de capacitación en Mipymes de ropa regional estilizada de Tuxtepec (Oaxaca, México).
Publication Type: Academic Journal
Source(s): Universidad & Empresa. jul-dic2022, Vol. 24 Issue 43, p1-24. 24p.
Abstract: A formação profissional tornou-se um requisito para as Mipymes da indústria têxtil regional, uma vez que requerem atualizações de ferramentas teóricas e práticas para o seu aperfeiçoamento contínuo. Esse processo inicia-se com a detecção de necessidade...
E-TİCARET İÇİN MODA ÜRÜNLERİNİ GÖRSELLEŞTİRME; 360° ÜRÜN FOTOĞRAF ÇEKİMİ.
Publication Type: Academic Journal
Source(s): Usak University Journal of Social Sciences / Uşak Üniversitesi Sosyal Bilimler Dergisi. haz2023, Vol. 16 Issue 1, p60-73. 14p.
Abstract: Moda ürünlerini pazarlamada e-ticaret hacmi perakende satışlarda oldukça artmaktadır. Tüketiciler mağazaya gitmeden internet aracılığıyla e-ticaret platformları üzerinden giysi almayı tercih ettiğinde, bunu ancak fotoğraf, gif, video gibi görseller ara...
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention.
Publication Type: Academic Journal
Source(s): Journal of Global Scholars of Marketing Science. Sep2023, Vol. 33 Issue 4, p497-512. 16p.
Abstract: Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable marketing has become essential in marketing activities. And also sustainable fashion brands is increasing, but literature in this field has focused on general an...
Chinese Gen Z's emotional dimensions for fashion design during the pandemic.
Publication Type: Academic Journal
Source(s): International Journal of Fashion Design, Technology & Education. Mar2023, Vol. 16 Issue 1, p119-129. 11p.
Abstract: Known for being passionate about fashion, Chinese Generation Z (CGZ) is a powerful consumer group in the China fashion market today, but a psychological shift in their perceptions has been driven by COVID-19, arousing the attention of the fashion field...