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KNOWLEDGE ACQUISITION IN SERVICE ALLIANCES: AN EVENT STUDY APPROACH.

Publication Type:Conference

Source(s):Marketing Management Association Annual Conference Proceedings. Spring2014, p118-118. 1p.

Abstract:This paper extends the theory of the knowledge-based view, and applies it to the concept of inseparability in service firms. Since for service firms, the simultaneous production and consumption of services make the locale of services to be context spec...

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