scroll to top
0

EBSCO Auth Banner

Let's find your institution. Click here.

Advanced Search Results For "Finance"

1 - 10 of 3,819 results for
 "Finance"
Results per page:

Multistage Intermediation in Display Advertising.

Publication Type: Academic Journal

Source(s): Manufacturing & Service Operations Management. May/Jun2021, Vol. 23 Issue 3, p714-730. 17p.

Abstract: Problem definition: We consider a setting where online advertisers seek to acquire impressions from an advertising exchange through a multitier network of intermediaries, and study the mechanisms offered by the ad exchange and intermediaries when the a...

View details

StockGro highlights the harms of hacks in new campaign.

Source(s): FRPT - Advertising Snapshot. 6/3/2022, p8-9. 2p.

Abstract: The article informs that the social investment and stock trading platform, StockGro has released a new campaign, with two ad films.

View details

Taboola Shares Jump After Yahoo Takes 25% Stake in Ad Deal.

Publication Type: Periodical

Source(s): Bloomberg.com. 11/28/2022, pN.PAG-N.PAG. 1p.

Authors:

Abstract: The agreement between Apollo Global Management's Yahoo and Taboola allows the ad company to exclusively power native advertising across all of Yahoo's digital properties. (Bloomberg) -- Taboola.com Ltd. soared by the most on record, after Yahoo Inc. to...

View details

Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh

Publication Type: Academic Journal

Source(s): AJAR (Asian Journal of Accounting Research), Vol 7, Iss 1, Pp 97-110 (2022)

Abstract: Purpose - The purpose of the paper is to empirically explore the economic effect of advertising spending on the performance of banks on a sample consisting of all banks listed on the Dhaka Stock Exchange over the period spanning from 2011 to 2019. Desi...

View details

Zoom's Post-Pandemic Slowdown Keeps Stock in Check.

Publication Type: Periodical

Source(s): Bloomberg.com. 8/22/2022, pN.PAG-N.PAG. 1p.

Authors:

Abstract: "Zoom has shifted its focus to the enterprise segment for growth, where I don't think their strong brand name will help them as much as it did in the consumer online market", Butler said. The weakening of the digital advertising industry has weighed on...

View details

Advertising Management and Companies' Financial Performance: the Czech Insurance Market.

Publication Type: Conference

Source(s): Proceedings of the European Conference on Management, Leadership & Governance. 2018, p84-88. 5p.

Abstract: The insurance market in the Czech Republic is a highly commoditized and undifferentiated market. Companies operating in this market compete through intensive marketing communication. As part of their marketing communication, their advertising strategy ...

View details

Consumers' Financial Decisions and the Psychology of Values.

Publication Type: Academic Journal

Source(s): Journal of Financial Service Professionals. Nov2004, Vol. 58 Issue 6, p68-77. 10p.

Authors:

Abstract: Financial service professionals and personal finance educators can help more consumers plan better for their retirement and later life by learning the trade secrets of advertisers. This article describes how many people make financial decisions and wha...

View details

Effect of Advertising, Buyer Reviews and Product Quality on Purchase Decisions

Publication Type: Academic Journal

Source(s): Dinasti International Journal of Economics, Finance & Accounting, Vol 2, Iss 6 (2022)

Authors:

Abstract: The Literature Review article on the Effect of Advertising, Buyer Reviews and Product Quality on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further researc...

View details

Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Sep2005, Vol. 45 Issue 3, p328-338. 11p. 2 Charts.

Abstract: Following recent increases in the financial value of sport sponsorship programs, some commentators believe this has been accompanied by the development of sponsorship management practices. Despite this, there are still widespread concerns about some of...

View details

An examination of the antecedent and corollary of personal financial planning: The need for early education.

Publication Type: Academic Journal

Source(s): Social Business. Spring2018, Vol. 8 Issue 1, p65-75. 11p.

Abstract: Within the broad context of services, financial services play an integral part in the well-being of people's lives. There is little doubt that, in a number of advanced economies, responsibility for long-term financial well-being is being shifted from t...

View details
sponsored