Advanced Search Results For "GREEN marketing"

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). Aug2023, Vol. 15 Issue 16, p12534. 22p.

Abstract: Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement, brand ...

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). Aug2023, Vol. 15 Issue 16, p12369. 16p.

Abstract: This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to under...

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). Aug2023, Vol. 15 Issue 16, p12199. 13p.

Abstract: Sustainable business in the hospitality sector should be designed and restructured to offer services meant to satisfy the customers aware of the ethical behavior toward environment. Green environmental marketing strategies (GES) are based on the desire...

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). Aug2023, Vol. 15 Issue 15, p11649. 17p.

Abstract: Nowadays, we are witnessing the growth of the production and consumption of circular products. However, greenwashing is a marketing practice of presenting products as environmentally responsible without actually being so. This practice can influence co...

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). Jun2023, Vol. 15 Issue 12, p9840. 13p.

Abstract: "Lucid waters and lush mountains are invaluable assets". Green marketing and sustainable development have become crucial topics in economic and social development. During 2019–2023, there are nearly 952 publications on green marketing-related topics in...

Publication Type: Academic Journal

Source(s): International Journal of Sustainable Development & Planning. Jun2023, Vol. 18 Issue 6, p1823-1831. 9p.

Abstract: Green marketing has become a trendy topic, particularly in the industrial property sector, where it is urgently needed in Indonesia. Brand trust is crucial for winning customers, and an integrated marketing strategy is necessary to build it. This study...

Publication Type: Academic Journal

Source(s): Sustainability (2071-1050). May2023, Vol. 15 Issue 10, p7874. 22p.

Abstract: The purpose of this study is to identify and prioritize green marketing strategies in the food industry by taking sustainability goals into consideration since it is very difficult to prioritize and select green marketing strategies when considering su...

Publication Type: Academic Journal

Source(s): Regional Formation & Development Studies. 2023, Vol. 40 Issue 2, p89-98. 10p.

Abstract: Augant sąmoningumui suvokiant tvarumą, žaliosios rinkodaros praktikos tampa vis svarbesnės tenkinant vartotojų poreikius. Per pastaruosius metus tvarumo klausimas sulaukė daug dėmesio ir verslo aplinkoje. Dėl to žalioji rinkodara tampa vis aktualesnė g...

Publication Type: Academic Journal

Source(s): Revista FSA. jul2023, Vol. 20 Issue 7, p3-26. 24p.

Abstract: Tendo em vista a visão negativa sobre o fenômeno da menstruação e as recentes mudanças de mercado voltadas para a busca de um consumo ecológico e de representações femininas reais, esta pesquisa busca entender a relação entre mulheres, menstruação e es...

Publication Type: Academic Journal

Source(s): NUML International Journal of Business & Management. Jun2023, Vol. 18 Issue 1, p1-25. 25p.

Abstract: Sustainable business performance has gained significant attention in today’s business landscape. Increasing global apprehension regarding environmental issues is compelling organizations to align with sustainable development principles (Khan, Ahmad, et...