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Advanced Search Results For "GREEN marketing"

1 - 10 of 8,137 results for
 "GREEN marketing"
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Analysis on Influencing Factors of Consumer Trust in E-Commerce Marketing of Green Agricultural Products Based on Big Data Analysis.

Publication Type:Academic Journal

Source(s):Mathematical Problems in Engineering. 8/25/2022, p1-10. 10p.

Abstract:In order to avoid consumers' irrational purchase behavior due to e-commerce marketing and affect the normal operation of e-commerce market, this paper analyzes the influencing factors of consumer trust in e-commerce marketing of green agricultural prod...

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Green Marketing: Reviewing Aspect of Communication Tools.

Publication Type:Academic Journal

Source(s):International Journal of Sustainable Development & Planning. Jul2022, Vol. 17 Issue 4, p1085-1092. 8p.

Abstract:This article explores one of the functions of green marketing is communication that needs to be maintained from the company to consumers. Brand Trust is usually used in reference to a thought that serves as the main determinant of consumer decision-mak...

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The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash.

Publication Type:Academic Journal

Source(s):Discrete Dynamics in Nature & Society. 3/31/2022, p1-10. 10p.

Abstract:For the purpose of understanding the effect of green marketing on brand image, this paper has added mediation variable namely brand image into the research model; meanwhile, in order to better discuss about this issue in the context of green marketing,...

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Development Model of Enterprise Green Marketing Based on Cloud Computing.

Publication Type:Academic Journal

Source(s):Wireless Communications & Mobile Computing. 3/22/2022, p1-10. 10p.

Abstract:Internet-based cloud computing is currently an important core technology for computer development in China. It can be used not only in marketing but also in various industries. At the same time, people-oriented and green projects and products that focu...

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Evolutionary Game and Simulation of Green Housing Market Subject Behavior in China.

Publication Type:Academic Journal

Source(s):Computational Intelligence & Neuroscience. 4/5/2022, p1-12. 12p.

Abstract:In China, driven by the national "3060" double carbon targets (i.e., reaching peak carbon emissions by 2030 and carbon neutrality by 2060), green housing has become one of the major fields to reduce carbon emissions, facilitating the achievement of the...

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GREEN MARKETING IN INDIAN PHARMACEUTICAL MARKET: A REVIEW.

Publication Type:Academic Journal

Source(s):Journal of Advanced Scientific Research. Feb2022, Vol. 13 Issue 1, p56-63. 8p.

Abstract:According to American Marketing Association- "Green marketing is the marketing of the products that are presumed to be environmentally safe". Green marketing has arisen as an answer to the growing concern of the environmental state which has a huge inf...

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Green Product Market Development Strategy of Mobile Network Group Buying Community: Based on Three-Party Evolutionary Game and Simulation Analysis.

Publication Type:Academic Journal

Source(s):Wireless Communications & Mobile Computing. 11/20/2021, p1-11. 11p.

Abstract:With the advent of the 5G era, the mobile network group buying community dominated by focusing on social relations shows great development potential. However, in the mobile network group buying community, the mixed information makes the information env...

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Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting.

Publication Type:Academic Journal

Source(s):International Journal of Hospitality & Tourism Administration. 2022, Vol. 23 Issue 5, p1030-1054. 25p.

Abstract:This study investigates the role that environmental marketing strategy plays in enhancing customer citizenship behavior (CCB) – directly, indirectly, and interactively with brand familiarity. Drawing on data collected from 439 Starbucks customers in Le...

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KONAKLAMA İŞLETMELERİNDE YEŞİL PAZARLAMA FAALİYETLERİNİN TÜKETİCİLERİN SATIN ALMA DAVRANIŞLARINA ETKİSİ: ARUS OTEL ÖRNEĞİ.

Publication Type:Academic Journal

Source(s):Sakarya Journal of Economics / Sakarya Iktisat Dergisi. Sep2022, Vol. 11 Issue 3, p329-351. 23p.

Abstract:Günümüzde çevre bilincine sahip ve çevresel konulara duyarlı olan tüketicilerin sayısı giderek artmaktadır. Bu doğrultuda tüketiciler, işletmelerden doğal çevreye gereken hassasiyeti göstermelerini beklemektedirler. Bu sebeple işletmeler de zamanla yeş...

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Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam.

Publication Type:Academic Journal

Source(s):Journal of Promotion Management. Oct2022, Vol. 28 Issue 7, p1055-1076. 22p. 1 Diagram, 4 Charts.

Abstract:Companies increasingly develop green marketing functions and target green consumer segments since "green issues" have become mainstream. This study evaluates the influence of consumers' perceptions of green marketing mix functions on brand equity dimen...

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