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Advanced Search Results For "HF5410-5417.5"

1 - 10 of 6,535 results for
 "HF5410-5417.5"
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Buy now or regret later: Social media-induced panic buying of medical supplies during COVID-19

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 197-206 (2022)

Abstract:A huge body of research analyzed panic buying during the pandemic; however, there is a dearth of studies scrutinizing social media triggering panic buying of drugs and medical supplies. This study assesses the impact of social media on panic buying of ...

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Cognitive categorization of new hybrid products and implicit attitude formation: Empirical study of sensory stimulation

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 207-217 (2022)

Abstract:According to social psychology researchers, categorizing a new product may involve the formation of automatic judgments at the subconscious level. This study aimed to ascertain if attitudes might be formed unintentionally when categorizing a new hybrid...

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The impact of leadership styles on service quality and customer satisfaction: A comparative analysis between foreign and domestic capital banks in Kosovo

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 181-196 (2022)

Abstract:This study measured the impact of leadership styles on service quality and the impact of service quality on customer satisfaction. In addition, it analyzed whether there is a difference in service quality and customer satisfaction between banks by cate...

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Factors influencing Generation Y male students’ fashion leadership: A marketing case

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 170-180 (2022)

Abstract:Fashion leaders significantly contribute to an economy’s clothing segment, given their unique role in influencing fashion followers to purchase fashion clothing. Therefore, this study aimed to determine the factors that influence the sizeable and lucra...

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Coping emotional discomfort at retail checkout: Potential distractions and implications

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 159-169 (2022)

Abstract:Retail customers often wait to complete their purchases during the checkout process. Prior research suggests that long checkout lines and service delays negatively affect customers’ evaluation of store services. The present study investigates the poten...

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E-WOM and consumers’ purchase intention: An empirical study on Facebook

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 149-158 (2022)

Abstract:Nowadays, organizations use social media to promote their services and products. At the same time, they use different tools to convey their messages, such as Facebook. Therefore, this study aims to investigate the factors that affect the e-WOM on Jorda...

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Antecedents of brand advocacy in online food delivery services: An empirical investigation

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 136-148 (2022)

Abstract:Building a solid relationship between a brand and customers has become increasingly prevalent in a firm’s marketing strategy. It has led to a broader and deeper exploration of developing customer relationships by industry practitioners and academic res...

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The impact of marketing innovations and business plans on business sustainability during the COVID-19 pandemic

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 121-135 (2022)

Abstract:During the COVID-19 pandemic, businesses experienced various challenges, resulting in economic decline. The pandemic also threatened their sustainability. Thus, business actors have to consider this condition seriously. This study aims to analyze the i...

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Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development

Publication Type:Academic Journal

Source(s):Innovative Marketing, Vol 18, Iss 3, Pp 110-120 (2022)

Abstract:Α survey of relationship marketing, branding, and the family business life cycle is conducted to determine the extent to which these variables ensure their path to the next generation. The study examines whether interpersonal relationships apply to fam...

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The Standard of Living and Its Dimensions in NUTS–4 Districts in Poland. An Analysis of Diversification

Publication Type:Academic Journal

Source(s):Acta Universitatis Lodziensis. Folia Oeconomica, Vol 1, Iss 358, Pp 59-79 (2022)

Abstract:Along with an increase in the level of societies’ wealth, factors such as the state of health, the quality of education and negative output effects including environment quality are becoming increasingly important in assessing the standard of living an...

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