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Advanced Search Results For "HOUSE brands"

1 - 10 of 11,988 results for
 "HOUSE brands"
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50 Champions of Diversity.

Publication Type:Periodical

Source(s):Entrepreneur. Sep2022, Vol. 50 Issue 6, p109-119. 8p. 7 Color Photographs.

Abstract:Meanwhile, women make up around 65% of the franchise system, and are well-represented in the brand's advisory council, committees, and leadership team. ecomaids Environmentally friendly residential cleaning Ecomaids offers $10,000 off its $40,000 fran...

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Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic.

Publication Type:Academic Journal

Source(s):Journal of International Marketing. Jun2022, Vol. 30 Issue 2, p73-101. 29p. 2 Diagrams, 8 Charts.

Abstract:Global crises have become increasingly more frequent and consequential. Yet the impact of these crises is unevenly distributed across countries, leading to discrepancies in (inter)national crisis-regulating institutions' ability to uphold public trust ...

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Quality competition between national and store brands.

Publication Type:Academic Journal

Source(s):International Journal of Production Research. May2022, Vol. 60 Issue 9, p2703-2732. 30p. 6 Diagrams, 11 Graphs.

Abstract:The private label literature assumes that store brands (SBs) are of lower quality than competing national brands (NBs). To contest this notion, this paper examines the quality competition between a NB manufacturer and a SB retailer. The NB manufacturer...

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Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display.

Publication Type:Academic Journal

Source(s):Journal of Global Scholars of Marketing Science. Sep2022, Vol. 32 Issue 4, p554-578. 25p.

Abstract:The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store's perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed i...

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Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time‐honored brands in China.

Publication Type:Academic Journal

Source(s):Journal of Consumer Behaviour. Sep2022, Vol. 21 Issue 5, p1092-1105. 14p.

Abstract:This article furthers the understanding of cultural congruity in relation to extension evaluations of corporate heritage brands. The extension of corporate heritage brands remains challenging, due to their unique identities around heritage—typically fo...

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Pricing strategy for B&M store in a dual-channel supply chain based on hotelling model.

Publication Type:Academic Journal

Source(s):International Journal of Production Research. Sep2021, Vol. 59 Issue 18, p5578-5591. 14p. 3 Diagrams, 2 Charts.

Abstract:We use hotelling model to analyse store brands as a strategy for B&M (brick-and-mortar) retailers to combat showrooming. We investigate how national-brand product mismatch and store-brand awareness affect supply chain's performance. We reach four major...

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Analyzing proprietary, private label, and non-brands in fresh produce purchases.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Sep2021, Vol. 63 Issue 5, p597-619. 23p. 11 Charts, 1 Graph.

Abstract:When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is the dominant option—with proprietary and private label br...

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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? The mediating mechanisms of corporate brand pride and self‐brand connection.

Publication Type:Academic Journal

Source(s):Corporate Social Responsibility & Environmental Management. Sep2022, Vol. 29 Issue 5, p1676-1688. 13p. 1 Diagram, 4 Charts.

Abstract:This study extends previous research on corporate social responsibility (CSR) by including the mediating role of corporate brand pride and self‐brand connection from a relationship quality perspective. Based on the theoretical foundation of social iden...

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PRIVATE LABELS FROM 2010 TO 2018: A BIBLIOMETRIC STUDY.

Publication Type:Academic Journal

Source(s):Revista de Administraçãao da UNIMEP. 2022, Vol. 19 Issue 8, p194-215. 22p.

Abstract:Objetivos: Analisar a pesquisa sobre marcas próprias de 2010 a 2018. Metodologia: Estudo bibliométrico com palavras-chave relacionadas a marcas próprias em português e inglês. Após a análise inicial, restaram 128 artigos. Foram utilizadas oito categori...

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INTERNATIONAL RECOGNITION OF OWN BRANDS-THE CASE OF THE PORTUGUESE FOOTWEAR INDUSTRY.

Publication Type:Academic Journal

Source(s):Studies in Business & Economics. Dec2021, Vol. 16 Issue 3, p44-59. 16p.

Abstract:Portugal is one of the world's largest footwear exporters and a leader in the fashion footwear segment. However, these exports are mostly under private level brands, and not own brands. The aim of this work is to analyse strategies for the implementati...

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