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Advanced Search Results For "INDUSTRIAL marketing"

1 - 10 of 52,493 results for
 "INDUSTRIAL marketing"
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Performance Management Approach for Digital Platforms in B2B Markets.

Publication Type: Conference

Source(s): Proceedings of ISPIM Conferences. 2022, p1-15. 15p.

Abstract: Digital platforms have already led to disruptions in multiple B2C markets and are becoming increasingly dominant in B2B markets. As a result, more and more companies are trying to participate in the platform economy. However, the successful development...

B2B influencer marketing: Conceptualization and four managerial strategies.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Jan2023, Vol. 108, p79-93. 15p.

Abstract: While there is a growing body of research on influencer marketing, it focuses almost exclusively on the consumer marketing context, and offers limited insights for business-to-business (B2B) organizations. To address this gap, the purpose of this study...

Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach.

Publication Type: Academic Journal

Source(s): Journal of Business & Industrial Marketing. 2023, Vol. 38 Issue 2, p317-336. 20p.

Abstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understand the factors that influence the omnichannel management of an organization in a business-to-business (B2B) context. Design/methodology/approach: In buil...

Putting the "service" into B2B marketing: key developments in service research and their relevance for B2B.

Publication Type: Academic Journal

Source(s): Journal of Business & Industrial Marketing. 2023, Vol. 38 Issue 2, p272-289. 18p.

Abstract: Purpose: The business-to-business (B2B) marketing literature is heavily focused on the manufacturing sector. However, it is the B2B service sector that shows the highest growth in gross domestic product (GDP). Beyond a vibrant stream of literature on s...

The buying center concept as a milestone in industrial marketing: Review and research agenda.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Jan2023, Vol. 108, p65-78. 14p.

Abstract: The buying center (BC) has captivated the attention of researchers for >50 years, becoming a central element of organizational buying behavior. While it seems easy to identify the BC participants in any given situation, the marketing literature lacks a...

Yell Group Ltd. SWOT Analysis.

Source(s): Yell Group Ltd. SWOT Analysis. 11/8/2022, p1-6. 6p.

Abstract: A SWOT analysis of Yell Group Ltd. is presented.

Building customisation capability in B2B marketing: the role of organisational capital.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Oct 2021, Vol. 37 Issue 13/14, p1409-1435. 27p. 1 Diagram, 4 Charts.

Abstract: Building marketing capabilities is at the forefront of marketing strategy in B2B marketing. As customisation is key for creating unique value for B2B customers, the ability to customise market offerings is, or ought to be, an integral part of B2B marke...

Sensemaking for Sales.

Publication Type: Periodical

Source(s): Harvard Business Review. Jan/Feb2022, Vol. 100 Issue 1, p122-129. 8p. 4 Color Photographs.

Authors:

Abstract: The amount of product and service information available to B2B customers—reports, blogs, display ads, email marketing, and more—has become overwhelming, leading to indecision and a sharply reduced likelihood of making a substantive purchase. The best r...

A review of business model research: what next for industrial marketing scholarship?

Publication Type: Academic Journal

Source(s): Journal of Business & Industrial Marketing. 2023, Vol. 38 Issue 3, p520-532. 13p.

Authors:

Abstract: Purpose: The purpose of this paper is to present the findings of a bibliometric analysis of the evolution and structure of business model research in industrial marketing scholarship during the period between 2011 and 2020 and to discuss potential dire...

The emergence of B2B omni-channel marketing in the digital era: a systematic literature review.

Publication Type: Academic Journal

Source(s): Journal of Business & Industrial Marketing. 2022, Vol. 37 Issue 11, p2156-2168. 13p.

Abstract: Purpose: This paper aims to provide a systematic review of omni-channel marketing (OCM) literature and explore how it relates to business-to-business (B2B) marketing campaign development in the digital era. OCM's evolution is tracked, exposing the area...

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