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Advanced Search Results For "INTERNET advertising"

1 - 10 of 68,797 results for
 "INTERNET advertising"
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Roadblock Advertising In the Digital Context: Does Paying to Limit Competing Messages Pay Off?

Publication Type:Academic Journal

Source(s):Journal of Advertising Research. Sep2022, Vol. 62 Issue 3, p271-286. 16p.

Abstract:Roadblock advertising involves limiting or blocking access to competing advertisements for a period of time and can be a useful option in the face of media fragmentation. This study introduces roadblock advertising to the academic literature, defines i...

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How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude.

Publication Type:Academic Journal

Source(s):Journal of Advertising Research. Sep2022, Vol. 62 Issue 3, p219-240. 22p.

Abstract:Online advertisements compete for consumer attention. This research investigates the effects of unexpected features in advertising such as motion and abrupt onset. The authors used a within-subject design to analyze the effects of three levels of adver...

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Advertising Image Design Skills of E-Commerce Products in the Context of the Internet of Things.

Publication Type:Academic Journal

Source(s):Mobile Information Systems. 8/8/2022, p1-11. 11p.

Abstract:E-commerce companies often use image advertising as a marketing approach to introduce potential customers to the goods or services that the business offers. People's tastes are becoming more diverse and diverse in their range of variance. It is difficu...

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NEW-MEDIA ADVERTISING AND RETAIL PLATFORM OPENNESS.

Publication Type:Academic Journal

Source(s):MIS Quarterly. Mar2022, Vol. 46 Issue 1, p431-456. 26p. 1 Chart, 1 Graph.

Abstract:We have recently witnessed two important trends in online retailing: The advent of new media (e.g., social media and search engines) has made advertising affordable for small sellers, and large online retailers (e.g., Amazon and JD.com) have opened the...

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Application of Deep Learning Algorithm in Web Page Advertising Design Style.

Publication Type:Academic Journal

Source(s):Security & Communication Networks. 7/30/2022, p1-9. 9p.

Abstract:With the development of deep learning algorithm in Internet web pages and customers' demand for web advertising design, different businesses begin to pay attention to web advertising design style. In order to predict and promote the development of web ...

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Experiencia docente en la enseñanza de competencias online en el grado en Publicidad.

Publication Type:Academic Journal

Source(s):Campus Virtuales. jul2022, Vol. 11 Issue 2, p87-96. 10p.

Abstract:Esta investigación recoge una experiencia docente puesta en marcha para la enseñanza de competencias del grado en Publicidad online. El objetivo es demostrar cómo la creatividad o el trabajo en equipo, entre otras, se pueden asimilar en el aula virtual...

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Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Jan2022, Vol. 64 Issue 1, p69-88. 20p. 2 Diagrams, 6 Charts.

Abstract:These days, advertisers make every effort to attract users through coercive exposure, so as to achieve web-advertisement performance. However, the validity of crediting actual performances through forced exposure is a moot point, because accompanied un...

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How Does the Adoption of Ad Blockers Affect News Consumption?

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p1002-1018, 17p, 2 Diagrams, 6 Charts, 1 Graph

Abstract:Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1040-1058. 19p. 2 Charts, 9 Graphs.

Abstract:Ad exchanges, where real-time auctions for display ad impressions take place, have historically emphasized user targeting, and advertisers sometimes did not know on which sites their ads would appear; in other words, they had no ad context. More recent...

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To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Aug/Sep2021, Vol. 50 Issue 4, p461-478. 18p. 5 Graphs.

Abstract:Online advertising banners are often subject to banner blindness, meaning that people avoid looking at them. The current study examines whether web surfing while watching television, a form of media multitasking, influences how people respond to online...

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