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Advanced Search Results For "INTERNET marketing"

1 - 10 of 82,574 results for
 "INTERNET marketing"
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Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p306-326. 21p. 2 Color Photographs, 1 Diagram, 3 Charts, 7 Graphs.

Abstract: Retail is rapidly evolving to construct virtual environments for consumers. Online product images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a source of product information. Because consumers are unable to physica...

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No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing.

Publication Type: Academic Journal

Source(s): Journal of Travel Research. Nov2022, Vol. 61 Issue 8, p1703-1718. 16p.

Abstract: Storytelling constitutes a promising tool in destination brand communication. Yet, although it also emerged as an important research field, studies on how individual story elements impact story persuasiveness are scant. This study investigates the impa...

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Marketing online food images via color saturation: A sensory imagery perspective.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Nov2022, Vol. 151, p366-378. 13p.

Abstract: Restaurants post alluring images of their food offerings on social media and online ordering platforms. However, the marketing literature has offered limited guidance on how consumers process and respond to online food images and effective visual desig...

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The emergence of B2B omni-channel marketing in the digital era: a systematic literature review.

Publication Type: Academic Journal

Source(s): Journal of Business & Industrial Marketing. 2022, Vol. 37 Issue 11, p2156-2168. 13p.

Abstract: Purpose: This paper aims to provide a systematic review of omni-channel marketing (OCM) literature and explore how it relates to business-to-business (B2B) marketing campaign development in the digital era. OCM's evolution is tracked, exposing the area...

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Competitive pricing on online markets: a literature review.

Publication Type: Academic Journal

Source(s): Journal of Revenue & Pricing Management. Dec2022, Vol. 21 Issue 6, p596-622. 27p.

Abstract: Past reviews of studies concerning competitive pricing strategies lack a unifying approach to interdisciplinarily structure research across economics, marketing management, and operations. This academic void is especially unfortunate for online markets...

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Marketing of luxurious gastronomic experiences on social media: The visual storytelling of luxury hotels.

Publication Type: Academic Journal

Source(s): International Journal of Tourism Research. Nov2022, Vol. 24 Issue 6, p827-838. 12p.

Abstract: Resumen: El papel del lujo como fuente de experiencias turísticas está atrayendo cada vez más atención, y especialmente las relaciones entre la gastronomía y el marketing en redes sociales. A partir de una metodología visual, este estudio analiza cómo ...

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The Comparative Performance of Online Referral Channels in E-Commerce.

Publication Type: Academic Journal

Source(s): Journal of Management Information Systems. 2021, Vol. 38 Issue 3, p828-854. 27p. 1 Diagram, 9 Charts, 4 Graphs.

Abstract: The means by which e-commerce websites can reach and track online customers have expanded enormously through the use of various digital marketing referral channels. However, evaluating comparative effectiveness and return on investment (ROI) across dif...

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Market Segmentation of Online Reviews: A Network Analysis Approach.

Publication Type: Academic Journal

Source(s): International Journal of Market Research; Sep2022, Vol. 64 Issue 5, p652-671, 20p, 2 Diagrams, 6 Charts, 3 Graphs

Authors:

Abstract: Copyright of International Journal of Market Research is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, u...

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The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform.

Publication Type: Academic Journal

Source(s): Journal of Management Information Systems. 2021, Vol. 38 Issue 3, p855-888. 34p. 1 Diagram, 11 Charts, 3 Graphs.

Abstract: We empirically examine the effectiveness of referral marketing and price promotion in generating sales in a large e-commerce platform. Our results show that although referral marketing increases sales, its effect is attenuated by price promotion. We ar...

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Special Section: Improving New Digital Market Mechanisms.

Publication Type: Academic Journal

Source(s): Journal of Management Information Systems. 2021, Vol. 38 Issue 3, p574-578. 5p.

Abstract: Effective market mechanisms are important for supporting the high performance and profitability of digital commerce firms, just as they have been for traditional buyer-seller exchange networks that maximize overall welfare and optimize the distribution...

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