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Advanced Search Results For "MARKET entry"

1 - 10 of 9,627 results for
 "MARKET entry"
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Managing Multi-Sided Platforms: Platform Origins and Go-to-Market Strategy.

Publication Type: Academic Journal

Source(s): California Management Review. Aug2022, Vol. 64 Issue 4, p5-19. 15p. 2 Diagrams.

Abstract: Multi-sided platforms (MSPs) are becoming increasingly important in contemporary economies. This special issue of California Management Review aims to stimulate collective discussion among researchers and practitioners on advancing diverse types of MSP...

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Timing Market Entry: The Mediation Effect of Market Potential.

Publication Type: Academic Journal

Source(s): Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p40-54. 15p. 6 Charts, 1 Graph.

Abstract: Timing a multinational firm's entry into a new country is a pivotal decision with long-term impact on the firm's overall performance; thus, a deeper understanding of the drivers of the decision and their interrelationship can yield significant manageri...

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Capabilities, wealth, and trade: Revisiting the evidence.

Publication Type: Academic Journal

Source(s): Southern Economic Journal. Oct2022, Vol. 89 Issue 2, p440-470. 31p.

Abstract: Sutton and Trefler (2016) present a model that explains how a country's quality capability simultaneously affects per capita income and the sectoral mix of its exports. The model predicts an inverted‐U relationship between an exporter's income and its ...

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Zooming in or zooming out: Entrants' product portfolios in the nascent drone industry.

Publication Type: Academic Journal

Source(s): Strategic Management Journal (John Wiley & Sons, Inc.). Nov2022, Vol. 43 Issue 11, p2217-2252. 36p. 1 Diagram, 9 Charts, 3 Graphs.

Abstract: Research Summary: Faced with demand uncertainty and heterogeneity in a nascent industry, entrants often consider how many customer segments to serve by tailoring the usage breadth of their product portfolios. Portfolio usage breadth is the extent to wh...

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The Effect of Labor Market Conditions at Entry on Workers' Long-Term Skills.

Publication Type: Academic Journal

Source(s): Review of Economics & Statistics. Dec2022, Vol. 104 Issue 5, p1028-1045. 18p. 10 Charts, 2 Graphs.

Abstract: Using data on adults' cognitive skills from nineteen countries, this paper shows that labor market conditions during the education-to-work transition affected workers' long-term skill development. Workers who faced higher unemployment rates at ages 18 ...

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Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry.

Publication Type: Academic Journal

Source(s): International Small Business Journal: Researching Entrepreneurship. Dec2022, Vol. 40 Issue 8, p991-1018. 28p.

Abstract: Market entry performance is critical during internationalisation; prevailing views suggest that firms need to carefully plan their entry before putting the plan into action. This article focuses on three attributes affecting the possibility and usefuln...

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Challenging the incumbent: Entry in markets with captive consumers and taste heterogeneity.

Publication Type: Academic Journal

Source(s): Journal of Economics & Management Strategy. Nov2022, Vol. 31 Issue 4, p961-979. 19p. 1 Graph.

Abstract: We analyze entry of a firm with a new and differentiated product into a market with two properties: An existing incumbent has a captive consumer base, and all consumers have heterogeneous tastes. The interaction between the share of captive consumers a...

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USO Imprinting and Market Entry Timing: Exploring the Influence of University Ecosystems.

Publication Type: Academic Journal

Source(s): IEEE Transactions on Engineering Management. Aug2022, Vol. 69 Issue 4, p1712-1727. 16p.

Abstract: University spin-offs (USOs) have attracted increasing attention due to being an important source of innovation, university income, and job creation. To support their creation and growth, universities have developed university ecosystems of diverse acto...

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Entrepreneurial marketing and reconfiguration towards post-entry performance: Moderating effects of market dynamism and entry mode.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Sep2022, Vol. 148, p89-100. 12p.

Abstract: • Explore EM and reconfiguration in post-entry performance of emerging market INVs. • Examine varying levels of market dynamism and the effect of entry mode selection. • Support for utility of EM towards reconfiguration and post-entry performance. • EM...

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Foreign market entry decision-making and heuristics: a mapping of the literature and future avenues.

Publication Type: Academic Journal

Source(s): Management Research Review. 2022, Vol. 45 Issue 9, p1229-1246. 18p.

Abstract: Purpose: This paper aims to provide a wide picture of studies on heuristics for international decision-making with a focus on foreign market entry. This paper systematically reviews studies published in the international business and international mark...

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