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Advanced Search Results For "MARKETING channels"

1 - 10 of 19,229 results for
 "MARKETING channels"
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Service Provision in Distribution Channels.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p926-940. 15p. 1 Chart.

Abstract: Consumers may need help using an inherently complex product after purchase. This article studies a manufacturer's and a retailer's incentives to provide presales service and after-sales support in a distribution channel. The authors consider a model in...

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Key-Factor Strategy of Creative Industry in Distribution Channel: A SWOT Analysis Method.

Publication Type: Academic Journal

Source(s): International Journal of Sustainable Development & Planning. Oct2022, Vol. 17 Issue 6, p1895-1904. 10p.

Abstract: This study aims to: (1) map the creative industries' strengths, weaknesses, opportunities, and threats in Yogyakarta - Indonesia. The data was collected directly from the source, i.e., primary and secondary data. SWOT analysis is used to analyze the da...

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Economic overview of the distribution channels used by Eastern European small farms for their agricultural products.

Publication Type: Academic Journal

Source(s): Agricultural Economics / Zemedelska Ekonomika. 2022, Vol. 68 Issue 8, p299-306. 8p.

Abstract: The role of small farms in agricultural production is particularly important for less developed economies, with a high share of agriculture in GDP and a lower level of national income. These economies have a high share of small-scale farms in the total...

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Business Unit Utilization in Supply Chain of Distribution Channel.

Publication Type: Academic Journal

Source(s): Journal of Industrial Engineering & Management. 2022, Vol. 15 Issue 2, p143-154. 12p.

Abstract: Purpose: The Supply chain strategy serves to strengthen positioning in competing to serve customers. This study examines the business unit in the supply chain strategy in producing food products from Cowhide in Indonesia. There are many business units ...

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The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands.

Publication Type: Academic Journal

Source(s): Journal of Interactive Marketing. Nov2022, Vol. 57 Issue 4, p614-628. 15p.

Abstract: Using a data set on the U.S. craft beer industry that includes more than one million online customer reviews, the authors investigate how mainstream channel distribution and sales by niche brands affects electronic word-of-mouth (eWOM) valence. They ar...

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Dialog auf Augenhöhe -- Intelligente Kommunikation zwischen Unternehmen und Kunde.

Publication Type: Academic Journal

Source(s): Transfer: Zeitschrift für Kommunikation & Markenmanagement. Sep2022, Vol. 68 Issue 3, p42-46. 5p.

Abstract: Neben den „Klassikern" des digitalen Marketings, wie Social Media und Newsletter- Versand, ist in den letzten Jahren ein weiterer Dialogmarketingkanal in den Fokus gerückt. Messenger-Dienste bieten einen ungestörten Raum für eine Unterhaltung mit dem K...

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The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours.

Publication Type: Academic Journal

Source(s): European Journal of Marketing. 2022, Vol. 56 Issue 9, p2533-2545. 13p.

Authors:

Abstract: Purpose: The purpose of this paper is to highlight the increased impact that academic research can gain when collaborating and sharing knowledge with corporate stakeholders and marketing practitioners, through the lens of managing tier demotion and dec...

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Determinants of selection behavior in online distribution channels for fresh food.

Publication Type: Academic Journal

Source(s): International Journal of Consumer Studies. Nov2022, Vol. 46 Issue 6, p2318-2332. 15p. 6 Charts.

Abstract: This study examines the core factors that determine consumer choices of distribution channels for fresh food during the COVID‐19 pandemic, focusing on online distribution channels and the substitution patterns between online and offline distribution ch...

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Revenue Distribution of Hybrid Channel Supply Chain Based on Modified Shapley Value with Cost.

Publication Type: Academic Journal

Source(s): Discrete Dynamics in Nature & Society. 9/15/2021, p1-8. 8p.

Abstract: The reasonable distribution of revenue determines not only the coordination but also the development of supply chain. A hybrid channel supply chain model composed of manufacturer and traditional and online retailers was identified as the object of stud...

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Distribution channel effects on advisor managed investment performance.

Publication Type: Academic Journal

Source(s): Financial Services Review. 2022, Vol. 30 Issue 2, p145-164. 20p.

Abstract: This study focuses on the effects that business models have on advisor managed portfolio performance by attempting to determine if advisors at Registered Investment Advisory (RIA) firms produce higher net investment results compared with advisors emplo...

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