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Advanced Search Results For "MARKETING planning"

1 - 10 of 62,443 results for
 "MARKETING planning"
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Executive Summaries September–October 2022.

Publication Type: Periodical

Source(s): Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p152-155. 4p. 15 Color Photographs.

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Understanding dissatisfaction through evaluation theory.

Publication Type: Academic Journal

Source(s): Managerial & Decision Economics. Oct2022, Vol. 43 Issue 7, p3116-3129. 14p.

Abstract: Despite its effects on organisations, dissatisfaction is an under‐researched topic in management. This research provides a model built upon evaluation theory that helps to understand the motives, negative emotions, confrontation strategies and legitima...

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Implementing the Marketing Plan: How Depth-of-Engagement in Community-Based Learning Impacts Students and Their Nonprofit Partners.

Publication Type: Academic Journal

Source(s): Journal of Nonprofit Education & Leadership. 2022, Vol. 12 Issue 4, p20-36. 17p.

Abstract: Marketing and soft skills are increasingly important for success in the nonprofit sector. As such, marketing and fundraising plans are among the most widely assigned experiential projects in nonprofit education programs; yet they often occur with a low...

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Strategy-Making in Turbulent Times. (cover story)

Publication Type: Periodical

Source(s): Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p60-69. 10p. 3 Color Photographs.

Abstract: In the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan to position their company to win in this future state. That worked well when markets were m...

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The Dynamics of Influencer Marketing : A Multidisciplinary Approach

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

Publication Type: eBook

Abstract: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leader...

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Estate Planning in Volatile Markets and Rising Interest Rates.

Publication Type: Academic Journal

Source(s): Journal of Financial Service Professionals; Nov2022, Vol. 76 Issue 6, p17-19, 3p

Abstract: Copyright of Journal of Financial Service Professionals is the property of Society of Financial Service Professionals and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written ...

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An Examination of the Current Strategic Marketing Planning Practices in Professional Sport Clubs.

Publication Type: Academic Journal

Source(s): Services Marketing Quarterly. Jul-Sep2022, Vol. 43 Issue 3, p353-373. 21p.

Abstract: The purpose of this study is to determine the extent to which the strategic marketing planning process is being used in the Greek professional sports sector and its contribution to clubs' business performance. The research was concentrated on the profe...

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How university students perceive emergency management: A case for marketing emergency management.

Publication Type: Academic Journal

Source(s): Journal of emergency management (Weston, Mass.) [J Emerg Manag] 2021 May-Jun; Vol. 19 (3), pp. 266-272.

Authors:

Abstract: Objective: The purpose of this study was to determine if university students understood the differences between first responders and emergency management as awareness of the differences informs the individual's decision-making processes.Design: Conveni...

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Using social marketing to increase community resilience.

Publication Type: Academic Journal

Source(s): Journal of business continuity & emergency planning [J Bus Contin Emer Plan] 2019 Jan 01; Vol. 12 (4), pp. 354-367.

Authors:

Abstract: This paper looks at how emergency planners can use social marketing to help build community resilience, thus reducing the need for external assistance in the event of an emergency. In turn, this benefits an external response by minimising pressures on ...

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Understanding donor preferences to optimise charity marketing and communications.

Publication Type: Academic Journal

Source(s): International Journal of Market Research; Jan2022, Vol. 64 Issue 1, p3-12, 10p, 4 Color Photographs, 1 Diagram

Abstract: Copyright of International Journal of Market Research is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, u...

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