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Advanced Search Results For "MARKETING research"

1 - 10 of 89,977 results for
 "MARKETING research"
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Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p941-962. 22p. 2 Diagrams, 6 Charts, 2 Graphs.

Abstract:It is common in moderation analysis that at least one of the target moderation variables is latent and measured with measurement error. This article compares six methods for latent moderation analysis: multigroup, means, corrected means, factor scores,...

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Maize Market Chain Analysis and the Determinants of Market Participation in the Gamo and Gofa Zones of Southern Ethiopia.

Publication Type:Academic Journal

Source(s):Advances in Agriculture. 8/28/2022, p1-9. 9p.

Abstract:The majority of farmers are producing maize in the Gamo and Gofa zones and they are not benefiting from it due to the marketing problem. Thus, this study was intended to analyze the maize market chain and determinants of market participation in the sel...

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Market Research and Insight: Past, Present and Future.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Mar2022, Vol. 64 Issue 2, p163-168. 6p.

Abstract:One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance...

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How MRS ′ Journal has Contributed to the Development of Market and Social Research.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Mar2022, Vol. 64 Issue 2, p200-226. 27p. 4 Charts.

Abstract:This article describes the history of the journal published by the UK Market research Society (MRS). The reasons for introducing a journal are discussed, and the competitive context, at that time and onwards. Changes in the format, title and content of...

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The Insights Industry: Towards a Performativity Turn in Market Research.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Mar2022, Vol. 64 Issue 2, p169-186. 18p. 1 Diagram, 2 Charts.

Abstract:While market research has been the cornerstone of the intelligence ecosystem, the emergence of 'insights' vendors is re-shaping the market. Adjacent practices, ranging from competitive intelligence, social listening and data science, could relegate mar...

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Seeing the Bigger Picture: Why Market Research History Matters?

Publication Type:Academic Journal

Source(s):International Journal of Market Research. Mar2022, Vol. 64 Issue 2, p187-199. 13p.

Abstract:Market researchers and the market research industry more generally have paid little attention to the history of market research. This inattention to the past has not only resulted in a significant gap in our knowledge of market research and history mor...

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Research on Precision Marketing Based on Consumer Portrait from the Perspective of Machine Learning.

Publication Type:Academic Journal

Source(s):Wireless Communications & Mobile Computing. 5/12/2022, p1-10. 10p.

Abstract:With the advent of the big data era and the development of artificial intelligence, the traditional marketing model has undergone dramatic changes, and precision marketing has become the focus of current research. Consumer portrait is a labeled consume...

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MEIO DE PESQUISA ESTUDO DE CASO: REVISÃO DO USO NOS ENANPADS DE 2010 A 2020.

Publication Type:Academic Journal

Source(s):Administração de Empresas em Revista. jul-set2022, Vol. 3 Issue 29, p1-24. 24p.

Abstract:O objetivo deste artigo descritivo é verificar o cumprimento de regras afetas à aplicação de estudo de caso referidas ao planejamento, à coleta e à análise de evidências ou de dados, por parte de autores da área de Marketing dos Encontros da Associação...

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An Innovative Technique to Define Marketing Research Objective.

Publication Type:Academic Journal

Source(s):TEM Journal. May2022, Vol. 11 Issue 2, p955-963. 9p.

Abstract:The article aims to describe an innovative technique for defining the marketing research objective. The proposed approach is based on a Structured Table Analysis of Business Environment, presented in tabular form (STABE technique). The technique enable...

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Research on Marketing Management Risk Decision Model Based on LINEST Function.

Publication Type:Academic Journal

Source(s):Security & Communication Networks. 4/13/2022, p1-10. 10p.

Abstract:The primary purpose of this research study is to describe the research on the marketing management risk decision model based on the LINEST function. This research is conducted in China and is used for measuring the risk decision model using different q...

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