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A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research.
Publication Type: Academic Journal
Source(s): Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p835-846. 12p. 2 Diagrams, 9 Charts, 3 Graphs.
Abstract: An editorial is presented on the manuscript peer review process at the Journal of Marketing Research. Topics include the increase in number of manuscript submissions since 2010, a description of the review process, and a sampling of manuscripts was con...
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments.
Publication Type: Academic Journal
Source(s): Journal of Marketing. Nov2023, Vol. 87 Issue 6, p847-868. 22p.
Abstract: This systematic literature review enhances paradigmatic/metaphysic analyses by examining how value-based commitments, intellectual personae, and stances impact the diversity, relevance, and consideration of ethics in gender research published by the to...
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.
Publication Type: Academic Journal
Source(s): Journal of Marketing. Nov2023, Vol. 87 Issue 6, p816-825. 10p.
Abstract: An editorial is presented on the anomaly-first research methodology, which focuses on marketplace disruptions, in marketing research. The article also presents a paradigm development framework for paradigm shift. In the article, six stages of this fram...
Advancing basic psychological needs theory in marketing research.
Publication Type: Academic Journal
Source(s): International Journal of Market Research. Nov2023, Vol. 65 Issue 6, p745-777. 33p.
Abstract: This paper presents a rigorous and in-depth systematic review of the literature on Basic Psychological Needs Theory (BPNT) and its applications in marketing research. Despite the widespread use of conventional models and theories in marketing research,...
Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices.
Publication Type: Academic Journal
Source(s): International Journal of Market Research. Sep2023, Vol. 65 Issue 5, p597-621. 25p. 2 Diagrams, 1 Chart.
Abstract: Africa is home to 27 of the world's 28 poorest, marginalised and most vulnerable countries. There are limited studies on the challenges and opportunities of researching marginalised consumers in Africa, even though more than 440 million marginalised co...
Propelling International Marketing Research with Geospatial Data.
Publication Type: Academic Journal
Source(s): Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p82-102. 21p. 6 Charts, 4 Graphs.
Abstract: Geospatial data have a long history in marketing research that goes back to Huff's seminal gravity model from the 1960s. Their applications in research and practice range from location-based mobile targeting of individual consumers to store competition...
Photovoice of marginalized groups and pride month marketing.
Publication Type: Academic Journal
Source(s): International Journal of Market Research. Jul2023, Vol. 65 Issue 4, p373-379. 7p. 1 Color Photograph, 1 Chart.
Abstract: The purpose of this research note is to suggest photovoice as a methodology to enhance and vivify marginalized voices in marketing research. Specifically, the focus is on LGBTQ+ consumer perspectives during one of the most visible times for this market...
Enhancing Olive Phenology Prediction: Leveraging Market Basket Analysis and Weighted Metrics for Optimal Feature Group Selection.
Publication Type: Academic Journal
Source(s): Applied Sciences (2076-3417). Oct2023, Vol. 13 Issue 19, p10987. 20p.
Abstract: Similarly efficient feature groups occur in prediction procedures such as Olive phenology forecasting. This study proposes a procedure that can be used to extract the most representative feature grouping from Market Basket Analysis-derived methodologie...
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation.
Publication Type: Academic Journal
Source(s): Journal of Marketing. May2023, Vol. 87 Issue 3, p319-336. 18p. 1 Diagram, 4 Charts.
Abstract: A theory-first paradigm tends to be the dominant approach in much academic marketing research. In this approach, a theory is borrowed, refined, or developed and then tested empirically. In this challenging-the-boundaries article, the authors make a cas...
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses.
Publication Type: Academic Journal
Source(s): Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p189-215. 27p. 1 Diagram, 3 Charts, 2 Graphs.
Abstract: Cause-related marketing (CM), which links corporate donations to consumer purchases, has ongoing momentum in marketing. As the magnitude and direction of consumers' response to CM are inconclusive, this meta-analysis synthesizes evidence on main and mo...