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Advanced Search Results For "MARKETING strategy"

1 - 10 of 134,209 results for
 "MARKETING strategy"
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The Impact of Advertising Creative Strategy on Advertising Elasticity.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Jan2023, Vol. 87 Issue 1, p26-44. 19p. 1 Diagram, 8 Charts, 1 Graph.

Abstract: This study provides a comprehensive assessment of the impact of advertising creative strategy (ACS) on advertising elasticity, founded on an integrative framework that distinguishes between the function (content) and form (execution) of an advertising ...

Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach To Media and Creative Strategies.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Sep2022, Vol. 62 Issue 3, p201-218. 18p.

Abstract: To counter banner blindness, practitioners often use a media-based personalized advertising strategy to target consumers. Another approach, however, is suggested here, a creativity-based strategy. To compare the two strategies, the authors explored a p...

Consumer Behavior and Competition-Factors of a Successful Marketing Strategy.

Publication Type: Academic Journal

Source(s): Studies in Business & Economics. Dec2022, Vol. 17 Issue 3, p70-79. 10p.


Abstract: It is well known that the level of competition in an industry is a key determinant of the marketing strategy for the bidders participating in a market. On the other hand, the consumers' reactions to the actions of organizations are an indicator to foll...

Marketing Strategies Evaluation and Selection for Supply Chain Management Under Uncertainty.

Publication Type: Academic Journal

Source(s): Computers, Materials & Continua. 2022, Vol. 73 Issue 3, p6535-6546. 12p.

Abstract: Sustainable marketing, often known as green marketing, has grown in popularity over the last two decades. Government is currently putting pressure to encourage firms to become environmentally aware in multiple aspects like human and financial utilizati...

Strategy-Making in Turbulent Times. (cover story)

Publication Type: Periodical

Source(s): Harvard Business Review. Sep/Oct2022, Vol. 100 Issue 5, p60-69. 10p. 3 Color Photographs.

Abstract: In the traditional strategic-planning model, managers attempt to forecast how markets will evolve and competitors will respond, and then define a multiyear plan to position their company to win in this future state. That worked well when markets were m...

Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence.

Publication Type: Academic Journal

Source(s): Mobile Information Systems. 10/11/2022, p1-11. 11p.

Abstract: This paper starts from the research of computational advertising and scene theory, based on the background of artificial intelligence technology application, and studies the communication strategy of the computational advertising scene. It studies the ...


Publication Type: Academic Journal

Source(s): International Journal of Social Science & Research. 2022, Vol. 2 Issue 9, p767-795. 9p.

Corporate Marketing Strategy Analysis with Machine Learning Algorithms.

Publication Type: Academic Journal

Source(s): Wireless Communications & Mobile Computing. 8/28/2022, p1-13. 13p.


Abstract: In the continuous development of Chinese enterprises, the ability to use reasonable and scientific marketing strategies is directly related to the economic benefits and social development of the whole enterprise and even society. This paper explains th...

Research on Enterprise Digital Precision Marketing Strategy Based on Big Data.

Publication Type: Academic Journal

Source(s): Mathematical Problems in Engineering. 8/25/2022, p1-9. 9p.


Abstract: The combination and application of big data and machine learning in the offline consumer market makes the formulation of marketing strategies more scientific. The use of machine learning can make statistics and analysis of users' consumption behavior a...