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Advanced Search Results For "MEDICAL care -- Marketing"

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 "MEDICAL care -- Marketing"
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A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p883-907, 25p, 6 Charts, 8 Graphs

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p659-673, 15p, 5 Charts, 1 Graph

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

Audit of NZ COVID Tracer QR poster display and use in Dunedin.

Publication Type: Academic Journal

Source(s): The New Zealand medical journal [N Z Med J] 2021 Mar 26; Vol. 134 (1531), pp. 67-76. Date of Electronic Publication: 2021 Mar 26.

Abstract: Aims: To assess how well the NZ COVID Tracer QR (Quick Response) code poster is displayed by Dunedin businesses and other venues in which groups of people gather indoors, and to calculate the proportions of visitors to those venues who scan the QR code...

Framing Flexible Spending Accounts: A Large-Scale Field Experiment on Communicating the Return on Medical Savings Accounts.

Publication Type: Academic Journal

Source(s): Health economics [Health Econ] 2020 Feb; Vol. 29 (2), pp. 195-208. Date of Electronic Publication: 2019 Nov 25.

Authors:

Abstract: Tax-preferred health savings devices such as Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs) offer employees potentially valuable financial instruments for directing pre-tax earnings to eligible medical expenses. Despite their incr...

How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p118-135. 18p. 2 Charts, 1 Graph.

Abstract: Marketization—the entry of the market logic into a field originally insulated from it—is a transformative force that has reshaped many fields, including education, health care, the arts, and religion. Marketization brings a unique set of challenges for...

Medicine's collision with false hope: The False Hope Harms (FHH) argument.

Publication Type: Academic Journal

Source(s): Bioethics [Bioethics] 2020 Sep; Vol. 34 (7), pp. 703-711. Date of Electronic Publication: 2020 Mar 05.

Authors:

Abstract: The goal of this paper is to introduce the false hope harms (FHH) argument, as a new concept in healthcare. The FHH argument embodies a conglomerate of specific harms that have not convinced providers to stop endorsing false hope. In this paper, it is ...

Medical Students' Opinions About the Commercialization of Healthcare: A Cross-Sectional Survey.

Publication Type: Academic Journal

Source(s): Journal of bioethical inquiry [J Bioeth Inq] 2016 Jun; Vol. 13 (2), pp. 261-70. Date of Electronic Publication: 2016 Jan 18.

Abstract: There are serious concerns about the commercialization of healthcare and adoption of the business approach in medicine. As market dynamics endanger established professional values, healthcare workers face more complicated ethical dilemmas in their dail...

Advertising Increases Health Care Costs and Undermines Medical Ethics.

Publication Type: Editorial & Opinion

Source(s): Missouri medicine [Mo Med] 2019 Sep-Oct; Vol. 116 (5), pp. 344-346.

Authors:

Academic Detailing in the New Era of Diabetes Medication Management.

Publication Type: Academic Journal

Source(s): Current diabetes reports [Curr Diab Rep] 2019 Nov 21; Vol. 19 (12), pp. 140. Date of Electronic Publication: 2019 Nov 21.

Abstract: Purpose of Review: Educating clinicians on how to improve the medical management of type 2 diabetes in the modern pharmacologic era represents an enormous challenge given the number of medications available and the diversity across guideline recommenda...

Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth.

Publication Type: Academic Journal

Source(s): Health marketing quarterly [Health Mark Q] 2019 Jul-Sep; Vol. 36 (3), pp. 203-219. Date of Electronic Publication: 2019 Jun 18.

Abstract: ABTRACT Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This article analyzes how healthcare providers meet different challenges to market MT in an EM sett...

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