Advanced Search Results For "MOBILE apps"

Publication Type: Academic Journal

Source(s): MIS Quarterly. Sep2023, Vol. 47 Issue 3, p1333-1353. 21p. 5 Diagrams, 5 Charts.

Abstract: Software platform ecosystems are emerging as a dominant model for IT-based services. To accelerate third-party development, platform owners often waive restrictions on app user interfaces to provide app developers with more autonomy in interface design...

Publication Type: Academic Journal

Source(s): MIS Quarterly. Sep2023, Vol. 47 Issue 3, p1177-1212. 36p. 1 Diagram, 14 Charts.

Abstract: Hypercompetitive mobile app stores are characterized by rapid innovation and intense competition. App firms must vie for temporary competitive advantage through competitive actions such as releasing product improvements. We study how competitive indica...

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p707-727. 21p. 2 Diagrams, 4 Charts, 4 Graphs.

Abstract: Non-advertising-based mobile apps face several critical challenges when trying to monetize their free services—among them, the choice of pricing strategies (hard landing vs. soft landing; i.e., a "pay or churn" paywall vs. continuing to offer limited f...

Publication Type: Academic Journal

Source(s): Journal of Marketing. Jul2023, Vol. 87 Issue 4, p510-527. 18p. 1 Color Photograph, 3 Diagrams, 1 Chart, 1 Graph.

Abstract: How can firms encourage consumers to adopt smartphone apps? The authors show that several inexpensive choice architecture techniques can make users more likely to enable important app features and complete app onboarding. In six preregistered experimen...

Publication Type: Academic Journal

Source(s): Electronics (2079-9292). Aug2023, Vol. 12 Issue 16, p3422. 17p.

Abstract: In the last fifteen years, an immense expansion has been witnessed in mobile app usage and production. The intense competition in the tech sector and also the rapidly and constantly evolving user requirements have led to increased burden on mobile app ...

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p473-488. 16p. 2 Charts, 2 Graphs.

Abstract: One of the most dramatic shifts in recent years has been consumers' increased use of smartphones for making purchases and choices—but does using a smartphone influence what consumers choose? This article shows that, compared with using a personal compu...

Publication Type: Academic Journal

Source(s): International Journal of Interactive Mobile Technologies. 2023, Vol. 17 Issue 15, p155-170. 16p.

Abstract: There is proof that kids and teens from ethnic minorities get less health care than their non-minority peers, despite the fact that Attention Deficit Hyperactivity Disorder (ADHD) is more common in these populations. Minority children might not receive...

Publication Type: Academic Journal

Source(s): International Journal of Market Research. Jul2023, Vol. 65 Issue 4, p380-401. 22p. 3 Charts, 5 Graphs.

Abstract: Researchers must increasingly account for growing expectations from scientific journals to infuse their work with real-world significance through field experiments. However, field experiments often require researchers to have access to substantial reso...

Publication Type: Academic Journal

Source(s): Revista de Economia e Sociologia Rural. 2023, Vol. 61 Issue 4, p1-13. 13p.

Abstract: La tecnología es una importante herramienta para incrementar el desempeño de las compañías. Aunque existe literatura relacionada con la adopción tecnológica en agronegocios lecheros, la información referente a la adopción y uso de Apps para la gestión ...

Publication Type: Academic Journal

Source(s): Healthcare (2227-9032). Sep2023, Vol. 11 Issue 17, p2376. 16p.

Abstract: Background: Loneliness poses a significant threat to the quality of life of older adults. Therefore, it is essential to implement non-face-to-face services to solve the loneliness of older adults in the community. Objectives: This study used the ADDIE ...