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Advanced Search Results For "OLDER consumers"

1 - 10 of 3,903 results for
 "OLDER consumers"
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Older People in Advertising.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p308-322. 15p. 1 Diagram, 1 Chart.

Authors:

Abstract: Despite the increasing market size and consumption power of older consumers, older people seldom appear in advertising, and research activity in this area suggests that advertising scholars have lost interest in the topic. This article proposes some ex...

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'I am the master of my fate': digital technology paradoxes and the coping strategies of older consumers.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Mar2022, Vol. 38 Issue 3/4, p248-278. 31p. 6 Charts, 1 Graph.

Abstract: The UK Government and charity-based initiatives encourage the use of digital devices to improve connectivity and address health care challenges across an escalating, ageing population. However, research on the lived experiences of older adults using te...

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Editorial: Research priorities in the new service marketplace.

Publication Type: Academic Journal

Source(s): Journal of Services Marketing. 2022, Vol. 36 Issue 8, p1009-1014. 6p.

Abstract: Purpose: This editorial aims to identify new research priorities in the service marketplace that are emerging because of consumer and organizational trends in the shadow of the global pandemic. Design/methodology/approach: A conceptual approach is used...

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Appearance‐related possessions and the transition to retired life.

Publication Type: Academic Journal

Source(s): International Journal of Consumer Studies. Nov2022, Vol. 46 Issue 6, p2367-2382. 16p. 2 Color Photographs, 1 Diagram, 2 Charts.

Abstract: As life expectancies are rising worldwide, this qualitative study explores the meaning of appearance‐related possessions and their roles in the critical life transition to retirement among older males. Using an ethnographic approach, data were collecte...

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The Gamification of Branded Content: A Meta-Analysis of Advergame Effects.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Apr/May2021, Vol. 50 Issue 2, p179-196. 18p.

Abstract: Advergames are generally believed to be an effective advertising format due to their gamified and engaging nature. The empirical evidence for this, however, is inconclusive, with several studies reporting nonsignificant or contradicting results. The cu...

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(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. May2021, Vol. 37 Issue 5/6, p569-593. 25p. 1 Diagram, 1 Chart.

Abstract: How do older consumers in an ageing society interpret and make sense of cultural media products, such as advertising campaigns, portraying their cohort? A qualitative study analysing 626 advertisements and drawing from 18 consumer interviews in Brazil ...

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Re-examining age-related loyalty for low-involvement purchasing.

Publication Type: Academic Journal

Source(s): European Journal of Marketing. 2022, Vol. 56 Issue 7, p1773-1798. 26p.

Abstract: Purpose: Previous research on age-related loyalty is sparse, contradictory and suffers from methodological limitations and criticisms. This study aims to apply two methodological advances to fresh purchasing data to give a much clearer picture of age-r...

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A CROSS-DISCIPLINARY PROJECT ON MARKETING TO OLDER ADULTS.

Publication Type: Academic Journal

Source(s): Marketing Education Review. Summer2022, Vol. 32 Issue 2, p129-135. 7p. 2 Charts.

Abstract: For the second year in a row, students enrolled in Psychology of Aging and Consumer Behavior worked in cross-disciplinary teams during an eight-week session, with their efforts concluding in a team project. Student teams created a marketing plan of a p...

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To Partition or Not to Partition: Role of Trade-in Price on Consumer Evaluations of Purchases Involving Trade-Ins.

Publication Type: Academic Journal

Source(s): Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Apr2022, Vol. 32 Issue 2, p251-273. 23p.

Abstract: Many new purchases involve consumers trading in their old product at the same time, requiring them to assume the dual role of a buyer and a seller in the overall exchange. This research examines how framing the overall exchange as a partitioned transac...

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Older Consumers' Perceptions of Advertising with Celebrity Endorsement.

Publication Type: Academic Journal

Source(s): Asian Journal of Business Research. 2022, Vol. 12 Issue 1, p1-20. 20p.

Abstract: As most of the developed societies are ageing, how to engage older consumers in advertising has become important to marketing communication practitioners. A qualitative study was conducted in March 2021 by interviewing a convenience sample of 20 person...

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