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Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.
Publication Type: Academic Journal
Source(s): Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p889-907. 19p. 1 Diagram, 5 Graphs.
Abstract: Advertising to a consumer provides potentially useful information to the consumer and moves them along the purchase journey, and tracking the consumer's online activities enables an advertiser to infer the consumer's purchase journey state and target r...
Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments.
Publication Type: Academic Journal
Source(s): Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p665-686. 22p. 2 Diagrams, 9 Charts, 4 Graphs.
Abstract: The authors develop an attribute-based mixed-membership model of consumers' preference for stockkeeping units in store assortments. The model represents the underlying "topics of interest" that drive shopping behaviors as probability distributions over...
Retailing and ordering strategies for online apparel retailers facing bracketing purchase behaviour.
Publication Type: Academic Journal
Source(s): International Journal of Production Research. May2023, Vol. 61 Issue 9, p2840-2852. 13p. 1 Diagram, 4 Charts, 3 Graphs.
Abstract: Consumer behaviour is changing in the e-commerce age for apparel products. More and more consumers tend to bracket, which means they purchase multiple versions of the same product to try at home and return those that do not meet their requirements. Thi...
The Effect of Social Media Marketing on Hedonic Shopping Value Through Online Impulsive Buying of Fashion Products (Research On Generation Z In Bandung).
Publication Type: Academic Journal
Source(s): Asian Journal of Social & Humanities. Aug2023, Vol. 1 Issue 11, p941-948. 8p.
Abstract: This study aims to determine and analyze the influence of social media marketing on impulsive purchases and hedonic shopping values and to analyze the role of impulsive purchase reactions that mediate hedonic shopping values. The target of this researc...
The Impact of Spatial Aspects on the Supply Chain and Mobility Demand of Pharmaceutical Products in E-Commerce and Brick-and-Mortar Shopping.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Jul2023, Vol. 15 Issue 14, p11058. 17p.
Abstract: E-commerce has gained increased popularity over the last decade. To date, there is an open debate as to whether e-commerce or brick-and-mortar shopping is environmentally less sustainable, especially due to the growing mobility resources needed for e-c...
Interface Design for the Mobile Terminal for Furniture Shopping in the Post-epidemic Era: An Empirical Evidence of User Demand Collection.
Publication Type: Academic Journal
Source(s): BioResources. 2023, Vol. 18 Issue 3, p5750-5764. 15p.
Abstract: The Internet economy is flourishing, and the form of consumption has shifted from offline brick-and-mortar shopping to online consumption. At the same time, COVID-19 led to many offline stores being constrained in many ways, accelerating the conversion...
Leveraging 4D Golf Apparel Wear Simulation in Online Shopping: A Promising Approach to Minimizing the Carbon Footprint.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Jul2023, Vol. 15 Issue 14, p11444. 17p.
Abstract: As fashion e-commerce grows, the online return rates are running higher than ever before. Online customers buy the same product in multiple sizes or colors with the intention of returning what is not necessary as they are unable to have a tactile exper...
Legal Review of Cases of Defective Goods in Online Shopping Transactions through E-Commerce Platforms.
Publication Type: Academic Journal
Source(s): Asian Journal of Social & Humanities. Jul2023, Vol. 1 Issue 10, p678-684. 7p.
Abstract: This journal discusses how the legal protection review relates to losing goods or money in online transactions. In this digital era, online transactions that are increasingly popular have become part of people's daily lives, so strong legal regulations...
Optimizing the Location of Virtual-Shopping-Experience Stores Based on the Minimum Impact on Urban Traffic.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050). Jul2023, Vol. 15 Issue 13, p9988. 25p.
Abstract: In order to enhance consumers' experience of online shopping and to reduce their unnecessary car trips for offline shopping, a new mode, namely, establishing the virtual-shopping-experience store, is proposed in this paper. A bi-level programming model...
Evaluating the Impact of Gamification on the Online Shop of a Game Server: A Comparison between the Portuguese and North American Contexts.
Publication Type: Academic Journal
Source(s): Informatics. Jun2023, Vol. 10 Issue 2, p36. 28p.
Abstract: Online commerce has been growing rapidly in an increasingly digital world, and gamification, the practice of designing games in a context outside the industry itself, can be an effective strategy to stimulate consumer engagement and conversion rate. Th...