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Advanced Search Results For "PERSUASION (Psychology)"

1 - 10 of 10,097 results for
 "PERSUASION (Psychology)"
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Don't Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p188-205. 18p. 3 Diagrams, 5 Charts.

Abstract: Story advertisements combine entertainment and persuasion. To persuade effectively these ads must meaningfully link the story with the product. A disconnect between story and product has a negative effect on persuasion. The link between product and sto...

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The art of persuasion in a polarized age.

Publication Type: Periodical

Source(s): TIME Magazine. 11/7/2022, Vol. 200 Issue 17/18, p34-37. 4p. 4 Cartoon or Caricatures.

Abstract: When we make people who have succumbed to disinformation or cultlike manipulation feel stupid, we can drive them further into the arms of the con, as the cognitive scientist John Cook, who studies disinformation and its remedies, explained to me. For h...

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The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p116-131. 16p. 1 Diagram.

Abstract: Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as key to stories' persuasive influence. Researchers who b...

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How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Mar2022, Vol. 86 Issue 2, p126-146. 21p. 1 Diagram, 7 Charts.

Abstract: Industries use persuasion strategies to gain public support when challenged by activist groups on consumer-relevant issues. This marketing practice, termed "direct-to-public persuasion," has received limited attention in the field, and thus we have lit...

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The art of persuasion.

Publication Type: Periodical

Source(s): Scientific American. Dec2022, Vol. 327 Issue 6, pS4-S6. 3p. 1 Color Photograph.

Abstract: When Robb Willer looks back on the early days of the COVID-19 pandemic - when leaders still had a chance to stop the virus from bringing the world to a halt - there's a fateful moment that stands out. To foster that outcome, Kenyon thinks that governme...

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Digital Influence Warfare in the Age of Social Media.

Publication Type: Academic Journal

Source(s): Library Quarterly; Oct2022, Vol. 92 Issue 4, p437-440, 4p

Authors:

Abstract: Copyright of Library Quarterly is the property of University of Chicago and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download...

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Non-Bayesian Persuasion.

Publication Type: Academic Journal

Source(s): Journal of Political Economy. Oct2022, Vol. 130 Issue 10, p2594-2642. 49p. 3 Diagrams, 3 Charts.

Abstract: Following Kamenica and Gentzkow, this paper studies persuasion as an information design problem. We investigate how mistakes in probabilistic inference impact optimal persuasion. The concavification method is shown to extend naturally to a large class ...

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Persuasion via Weak Institutions.

Publication Type: Academic Journal

Source(s): Journal of Political Economy. Oct2022, Vol. 130 Issue 10, p2705-2730. 26p. 6 Diagrams, 2 Graphs.

Abstract: A sender commissions a study to persuade a receiver but influences the report with some probability. We show that increasing this probability can benefit the receiver and can lead to a discontinuous drop in the sender's payoffs. To derive our results, ...

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Bayesian persuasion in unlinked games.

Publication Type: Academic Journal

Source(s): International Journal of Game Theory. Nov2022, Vol. 51 Issue 3/4, p451-481. 31p.

Authors:

Abstract: Originating from Kamenica and Gentzkow (Am Econ Rev 101(6):2590–2615, 2011), we analyze multi-receiver Bayesian persuasion games with heterogeneous beliefs without strategic interactions among receivers, which we call unlinked. We show that given the r...

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Changing publication practices and the typification of the journal article in science and technology studies.

Publication Type: Academic Journal

Source(s): Social Studies of Science (Sage Publications, Ltd.). Oct2022, Vol. 52 Issue 5, p758-782. 25p.

Abstract: In this article, we study the development of the STS journal article format since the 1980s. Our analysis is based on quantitative data that suggest that the diversity of various journal publication types has diminished over the past four decades, whil...

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