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Advanced Search Results For "POLITICAL advertising"

1 - 10 of 17,839 results for
 "POLITICAL advertising"
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Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p206-222. 17p. 2 Diagrams, 1 Chart.

Abstract:Political advertising on social media heavily capitalizes on the fact that citizens leave behind data traces through their online behaviors. Even though this allows parties to target citizens based on their age, gender, or even specific interests, ther...

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Campaign finance and welfare when contributions are spent on mobilizing voters.

Publication Type:Academic Journal

Source(s):Social Choice & Welfare. Apr2022, Vol. 58 Issue 3, p589-618. 30p.

Abstract:We build a political competition model to analyze the welfare effect of campaign finance policies in a context where parties spend campaign contributions on mobilizing voters—rather than on advertising, as is usually done in this literature. This modif...

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The Growth of Campaign Advertising in the United States, 1880–1930.

Publication Type:Academic Journal

Source(s):Journal of Politics. Jul2022, Vol. 84 Issue 3, p1482-1496. 15p.

Abstract:When did candidate-centered campaign advertising take off in the United States, and what accounts for this growth? In this article, we analyze a novel data set of political advertisements in newspapers between 1880 and 1930. We show that there was a sh...

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競選廣告美學對選民的候選人知覺、態度與投票 意願之影響.

Publication Type:Academic Journal

Source(s):Journal of Management & Business Research (2521-4306). Jun2022, Vol. 39 Issue 2, p203-234. 32p.

Abstract:近年來許多候選人開始重視選舉美學,競選廣告可視為一種政治與美學交流的形式,但鮮少學者探討視覺美 學在競選廣告中的效果,釐清此一議題具有理論和實務價值,尤其選民常依賴政治溝通過程中的視覺線索形成候 選人評估與反應。本研究基於藝術注入效果,探討競選廣告注入美學對候選人感知、態度與投票意願的影響,並 檢視另一視覺設計元素─空白空間的角色。兩項實驗的結果發現:高美學廣告(無論是藝術感或設計感)相較於 低美學廣告,會提升候選人的感知高尚和感知專業,且感知高尚與專業中介廣告美學對候選人態度的正向效果, 候選人態...

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Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain.

Publication Type:Academic Journal

Source(s):Communication & Society. 2022, Vol. 35 Issue 3, p33-49. 17p.

Abstract:Facebook's advertising platform provides political parties with an electoral tool that enables them to reach an extremely detailed audience. Unlike television, the sponsored content on Facebook is seen only by the targeted users. This opacity was an ob...

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An undergraduate economics course on belief formation and influence.

Publication Type:Academic Journal

Source(s):Journal of Economic Education. Apr-Jun2022, Vol. 53 Issue 2, p181-187. 7p. 1 Diagram.

Abstract:The author of this article describes a game-theory-based economics class on how people should, and do, form beliefs, communicate, and make decisions under uncertainty. Topics include Bayesian and non-Bayesian belief updating, the value of information, ...

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Strategy and creativity in the use of political slogans: A study of the elections held in Spain in 2019.

Publication Type:Academic Journal

Source(s):Communication & Society. 2022, Vol. 35 Issue 3, p155-171. 17p.

Abstract:The unquestionable predominance of slogans in political communication versus their declining relevance in the commercial kind underpins the objective of this study, which is to gain further insight into the strategies and creative discourses employed b...

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Political Advertising Saturation in the 2016 Iowa Caucuses.

Publication Type:Academic Journal

Source(s):Journal of Political Marketing. Jan-Mar2022, Vol. 21 Issue 1, p1-22. 22p.

Abstract:Allocating the optimum amount of campaign resources to advertising is a critical question for political managers. This research presents the case of the 2016 Iowa Caucuses, in which over $46 million of broadcast television advertising was purchased on ...

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The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election.

Publication Type:Academic Journal

Source(s):Quantitative Marketing & Economics. Mar2022, Vol. 20 Issue 1, p1-37. 37p.

Abstract:We explore the relationship between the content of political advertising on television and ad effectiveness. Specifically, we investigate how slant – the extremeness of the message – and consistency with the candidate's primary campaign messaging in na...

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