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Advanced Search Results For "RELATIONSHIP marketing"

1 - 10 of 19,988 results for
 "RELATIONSHIP marketing"
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The Platformization of Brands.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts.

Abstract: Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct access to consumers. As a counte...

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Increasing Patron's Outreach and Engagement through Relationship Marketing: A Case Study.

Publication Type: Academic Journal

Source(s): Journal of Library Administration. Apr2022, Vol. 62 Issue 3, p359-375. 17p. 6 Color Photographs, 1 Diagram.

Abstract: Increased diversity, demographics, and population shifts in higher education have led many academic libraries to reexamine their marketing efforts and adopt strategies that promote relationships and inclusivity. This requirement has become more promine...

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The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Nov2022, Vol. 151, p324-338. 15p.

Abstract: • Machine learning boosts predictive power of socio-demographics on purchase decision. • Nature of nonlinearity between socio-demographics and purchase decision described. • Propensity score weighting establishes causal effects of socio-demographics. •...

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A Bibliometric Analysis of Journal of Relationship Marketing (2002–2019).

Publication Type: Academic Journal

Source(s): Journal of Relationship Marketing. Oct-Dec2022, Vol. 21 Issue 4, p324-351. 28p. 7 Diagrams, 10 Charts, 5 Graphs, 1 Map.

Authors:

Abstract: Journal of Relationship Marketing (JRM) is a Journal of high repute. The journal invites high-quality publications that are original and peer-reviewed in relationship marketing (RM) theory and practice. JRM is an interdisciplinary and international jou...

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The Influence of Experiential Marketing on Customer Satisfaction and Loyalty.

Publication Type: Academic Journal

Source(s): Journal of Promotion Management. Oct2022, Vol. 28 Issue 7, p994-1018. 25p. 2 Diagrams, 3 Charts.

Abstract: Today, experiences are considered a key differentiating factor for companies as products and services have become similar in terms of their functional attributes. Moreover, individuals' choices are increasingly influenced not only by rational factors, ...

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Property use diversity and spatial accessibility within urban retailing centres: drivers of retail rents.

Publication Type: Academic Journal

Source(s): Journal of Property Research. Dec2022, Vol. 39 Issue 4, p365-392. 28p.

Abstract: This study investigates the relationship between use and investor diversity, spatial accessibility, and high street retail rents. Spatial quantitative analysis of the high street retail sector remains an underdeveloped area so this paper seeks to bridg...

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Buying happiness: How brand engagement in self‐concept affects purchase happiness.

Publication Type: Academic Journal

Source(s): Psychology & Marketing. Nov2022, Vol. 39 Issue 11, p2096-2109. 14p. 1 Diagram, 3 Charts, 1 Graph.

Abstract: In general, experiential purchases have been found to make people happier than material purchases. However, previous research has ignored a crucial issue—the importance of the brand and the consumer−brand relationship in this context. Since many purcha...

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A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management; Sep2022, Vol. 38 Issue 11/12, p1137-1177, 41p, 3 Color Photographs, 1 Black and White Photograph, 1 Diagram, 6 Charts, 2 Graphs

Abstract: Copyright of Journal of Marketing Management is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, downlo...

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From customer value co-creation behaviour to customer perceived value.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Aug2021, Vol. 37 Issue 9/10, p993-1026. 34p. 1 Diagram, 3 Charts.

Abstract: This study investigates the chain effect of customer value co-creation behaviour on the customerization capability and service capability of service firms and, ultimately, customer perceived value. The study evaluates the moderating roles of the level ...

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Collectivization of smallholder farmers, strategic competition, and market performance: Experiences from two selected villages of West Bengal, India.

Publication Type: Academic Journal

Source(s): Agribusiness. Jul2022, Vol. 38 Issue 3, p710-733. 24p.

Abstract: Given the structure and functioning of agricultural markets and the policies and institutional space, smallholder farmers in India often face the risks of strategic failures, which force them to either opt for distress selling, operate as fringe retail...

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