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Advanced Search Results For "SALES promotion"

1 - 10 of 57,900 results for
 "SALES promotion"
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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p486-501. 16p. 1 Diagram, 3 Charts, 10 Graphs.

Abstract:This study investigates behavioral routes deployed by e-commerce influencers in product promotion in China. By analyzing videos posted on Douyin (China's version of TikTok), it posits that the stature of the influencer and the reception of the content ...

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Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p578-599. 22p. 1 Color Photograph, 10 Charts, 2 Graphs.

Abstract:Retailers routinely present a posted or sale price together with a higher advertised reference price, in an effort to evoke a perception of the discount the consumer is receiving. However, if prices can be negotiated, what impact does this initial perc...

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The Influence of the Network Evolutionary Game Model of User Information Behavior on Enterprise Innovation Product Promotion Based on Mobile Social Network Marketing Perspective.

Publication Type:Academic Journal

Source(s):Mathematical Problems in Engineering. 5/2/2022, p1-12. 12p.

Abstract:User information behavior is an important factor affecting the promotion effect of enterprises' innovative products on mobile social networks. To provide insights as to how enterprises can better promote innovative products, this paper conducts a quant...

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Attitudes towards dependence and consumption: a process rooted in past experience.

Publication Type:Academic Journal

Source(s):Journal of Marketing Management; Aug2022, Vol. 38 Issue 9/10, p993-1013, 21p, 1 Diagram, 1 Chart

Abstract:Copyright of Journal of Marketing Management is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, downlo...

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COMPLAINTS OF MUSCULOSKELETAL DISORDERS ON SALES PROMOTION GIRL AT COSMETIC STORES IN SURABAYA, INDONESIA.

Publication Type:Academic Journal

Source(s):Folia Medica Indonesiana (2355-8393). Dec2021, Vol. 57 Issue 4, p303-309. 7p.

Abstract:Salah satu pekerjaan yang berisiko mengalami keluhan musculoskeletal disorders atau MSDs adalah sales promotion girl (SPG), khususnya SPG kosmetik, karena posisi kerja mereka lebih banyak dilakukan dengan berdiri dan ditambah dengan penggunaan sepatu h...

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DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.

Publication Type:Academic Journal

Source(s):MIS Quarterly. Jun2021, Vol. 45 Issue 2, p789-820. 32p. 1 Color Photograph, 1 Illustration, 3 Diagrams, 14 Charts, 4 Graphs.

Abstract:Despite the increasing connectivity between consumers and the large volume of social shares supported by digital technologies, there is an absence of research systematically investigating how firms can design promotional incentives that jointly conside...

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Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers' Donation Behavior.

Publication Type:Academic Journal

Source(s):Journal of Marketing. May2021, Vol. 85 Issue 3, p240-255. 16p. 1 Diagram, 2 Charts, 1 Graph.

Abstract:Despite growing concerns regarding the increasing consumerism related to promotions, this research documents a positive effect of price promotions on consumers' donation behavior. Specifically, the authors propose that price promotions increase consume...

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Influence of Sales Promotion on Impulse Buying: A Dual Process Approach.

Publication Type:Academic Journal

Source(s):Journal of Promotion Management. Nov2022, Vol. 28 Issue 8, p1212-1234. 23p. 3 Charts.

Abstract:This study investigates how sales promotions influence the psychological processing that precedes impulse buying. Applying a dual process theory, we distinguish between Reflective and Impulsive processing pathways. Through a survey study on 470 consume...

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Forecast adjustments during post-promotional periods.

Publication Type:Academic Journal

Source(s):European Journal of Operational Research. Jul2022, Vol. 300 Issue 2, p461-472. 12p.

Abstract:• We study judgmental forecast adjustments in pre-promotional (normal), promotional and post-promotional periods via behavioral experiments. • Forecasters need structured support to make effective adjustments during post-promotional periods. • The prov...

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