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Exchanging value within individuals' networks: Social support implications for health marketers.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Mar2011, Vol. 27 Issue 3-4, p316-335. 20p. 1 Diagram, 1 Chart.

Authors:

Abstract: When it comes to health, how is value exchanged on a personal basis within a specific cultural context? In this paper, the cultural and social context of social support, particularly emotional support from social network members, is assessed and areas ...

INTERACTIONS WITHIN GROUPS AND SUBGROUPS: THE EFFECTS OF DEMOGRAPHIC FAULTLINES.

Publication Type: Academic Journal

Source(s): Academy of Management Journal. Aug2005, Vol. 48 Issue 4, p645-659. 15p. 6 Charts.

Abstract: We investigated the effects of intragroup and cross-subgroup communications in an experimental field study on demographic faultlines. The results indicated that faultlines explained more variance in perceptions of team learning, psychological safety, s...

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