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Advanced Search Results For "SPORTS marketing"

1 - 10 of 13,507 results for
 "SPORTS marketing"
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Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p797-820. 24p. 2 Diagrams, 4 Charts, 6 Graphs.

Abstract: In many sectors of the entertainment industry, a few employees attract the public spotlight when performing the core service. For example, in professional team sports, a team of players competes in games, and in TV shows, a cast of artists acts in diff...

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Local Network Effects in the Adoption of a Digital Platform*.

Publication Type: Academic Journal

Source(s): Journal of Industrial Economics. Sep2022, Vol. 70 Issue 3, p493-524. 32p. 6 Charts, 5 Graphs.

Abstract: We examine the extent to which network effects on a digital platform are geographically local. Focusing on the fantasy sports market, we find that the size of a county's existing user base on the platform significantly impacts the number of new adopter...

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If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing.

Publication Type: Academic Journal

Source(s): Sport Marketing Quarterly. 2022, Vol. 31 Issue 3, p171-185. 15p.

Abstract: The aim is to advance the understanding of how brand-property congruence and articulation strategy influence the perception of jersey sponsorships and how consumer-level factors such as team identification affect sponsorship outcomes. Different types o...

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Outsourcing the Services of Sports Facilities: A Marketing Approach.

Publication Type: Academic Journal

Source(s): Iranian Journal of Management Studies. Summer2022, Vol. 15 Issue 3, p649-661. 13p.

Abstract: Outsourcing of sports facilities is one of the most essential tasks that the Ministry of Sports and Youth of Iran has done to increase organizational productivity. Therefore, this study seeks to outline how outsourcing improves the performance of sport...

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It’s About Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women’s Professional Sport Team.

Publication Type: Academic Journal

Source(s): Sport Marketing Quarterly. 2022, Vol. 31 Issue 2, p128-140. 13p.

Abstract: The proliferation and growth of women’s professional sport over time has seen a range of consumer outcomes and attention. Recently, there has been increased acknowledgement by sport marketing researchers that there is something inherently unique about ...

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Influence of High-Performance Composite Sports Equipment on Brand International Sports Marketing Strategy.

Publication Type: Academic Journal

Source(s): Advances in Materials Science & Engineering. 9/24/2022, p1-10. 10p.

Authors:

Abstract: With the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for sports brands. However, due to the l...

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"Out of the Black, Into the Big Blue" on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making.

Publication Type: Academic Journal

Source(s): Journal of Sport Management; Jan2022, Vol. 36 Issue 1, p25-44, 20p, 2 Color Photographs, 2 Charts, 1 Graph

Abstract: Copyright of Journal of Sport Management is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...

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Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective.

Publication Type: Academic Journal

Source(s): Journal of Sport Management; Jan2022, Vol. 36 Issue 1, p68-81, 14p, 1 Chart

Abstract: Copyright of Journal of Sport Management is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...

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A network perspective on cause-related marketing collaborations in professional sport.

Publication Type: Academic Journal

Source(s): Sport Management Review. Feb2022, Vol. 25 Issue 1, p81-105. 25p.

Abstract: Although professional sport teams increasingly engage in cause-related marketing (CRM), implementation often remains ad-hoc and superficial. CRM managers fall short of establishing the needed inter-organizational collaborations to attain mutually benef...

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Is This Awkward?

Publication Type: Periodical

Source(s): Bloomberg Businessweek. 8/8/2022, Issue 4751, p10-12. 3p. 8 Color Photographs.

Authors:

Abstract: The article focuses on the increase in sports marketing initiatives of the cryptocurrency industry. Topics discussed include the appearance of cryptocurrency exchanges and blockchain companies in team jerseys, stadiums, athletes' endorsement deals and ...

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