Advanced Search Results For "SPORTS marketing"
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Equity Crowdfunding in Sports Clubs : Consumer-Oriented Strategic Marketing
Publication Type: eBook
Abstract: This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it ...
Going Bananas.
Publication Type: Periodical
Source(s): Fast Company. Spring2023, Issue 256, p28-32. 5p. 4 Color Photographs.
Abstract: UP FRONT THE SAVANNAH Bananas have turned America's sedate pastime on its head, and in the process, created a marketing machine. The Dad Bod Cheerleading Squad (above), also known as the Man-Nanas, launched in 2019, while the Banana Nanas (below), the ...
ENTREPRENEURSHIP IN SPORT.
Publication Type: Academic Journal
Source(s): Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie. 2023, Issue 1, p178-187. 10p.
Abstract: Different approaches can be found in the specialized literature defining the sports industry. Some authors present this structure starting from the same one classification also found in sports marketing: sport as an object of the company's activity spo...
A Review and Research Agenda for Brand Communities in Sports.
Publication Type: Academic Journal
Source(s): International Journal of Sport Communication; Sep2023, Vol. 16 Issue 3, p335-343, 9p
Abstract: Copyright of International Journal of Sport Communication is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permissio...
Manufacturing Dreams and Investing in Future Generations: Women Athletes' Inspirational Labor in the Marketing and Promotion of Their Sport.
Publication Type: Academic Journal
Source(s): Sociology of Sport Journal; Sep2023, Vol. 40 Issue 3, p302-311, 10p
Abstract: Copyright of Sociology of Sport Journal is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...
With Name, Image, and Likeness, College Sports Enters the Gig Economy.
Publication Type: Academic Journal
Source(s): Journal of Sport Management; Sep2023, Vol. 37 Issue 5, p319-332, 14p
Abstract: Copyright of Journal of Sport Management is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand.
Publication Type: Academic Journal
Source(s): Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p797-820. 24p. 2 Diagrams, 4 Charts, 6 Graphs.
Abstract: In many sectors of the entertainment industry, a few employees attract the public spotlight when performing the core service. For example, in professional team sports, a team of players competes in games, and in TV shows, a cast of artists acts in diff...
INTERNATIONAL SPORT MARKETING: PRACTICAL AND FUTURE IMPLICATION.
Publication Type: Academic Journal
Source(s): Journal Research of Social Science, Economics & Management. Sep2023, Vol. 3 Issue 2, p333-351. 19p.
Abstract: The principles and tools of sport marketing represent the essential knowledge sport managers require in order to position their sport, association, club, team, player, code or event in the highly competitive sport market. This article explains the prin...
Once upon a time: using brand stories to sell signature sneakers.
Publication Type: Academic Journal
Source(s): International Journal of Sports Marketing & Sponsorship. 2023, Vol. 24 Issue 5, p950-966. 17p.
Abstract: Purpose: Storytelling has long been a popular strategy in marketing. Despite its ubiquity, the influence of storytelling in the sport marketing literature has not been investigated, especially on consumers' perspective. Thus, the purpose of this study ...
What drives biased odds in sports betting markets: Bettors' irrationality and the role of bookmakers.
Publication Type: Academic Journal
Source(s): International Review of Economics & Finance. Jul2023, Vol. 86, p252-270. 19p.
Abstract: In sports betting markets, bookmakers may take speculative exposures to the game outcomes when they can assess the probabilities better than others. We propose a simple model of fixed-odds betting markets in which bookmakers tilt their odds to maximize...