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Advanced Search Results For "SPORTS sponsorship"

1 - 10 of 18,643 results for
 "SPORTS sponsorship"
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Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values? Comparing the Stock Returns of Sponsors And Their Rivals in the United States and Japan.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Jun2022, Vol. 62 Issue 2, p167-175. 9p.

Authors:

Abstract: The article discusses the results of a study on the stock market returns of companies in the U.S. and Japan for their sport sponsorship from 1999 to 2010. Topics mentioned include the role of brand image in the competitive advantage of sponsor managers...

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An Analysis of Identity Conflict Among Health-Conscious Sport Fans.

Publication Type: Academic Journal

Source(s): Journal of Sport Management; Nov2022, Vol. 36 Issue 6, p600-612, 13p, 5 Charts, 2 Graphs

Abstract: Copyright of Journal of Sport Management is the property of Human Kinetics Publishers, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...

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Reverse effects of sponsorship: Establishing sport brand equity.

Publication Type: Academic Journal

Source(s): Managing Sport & Leisure. Nov2022, Vol. 27 Issue 6, p614-631. 18p. 1 Diagram, 3 Charts, 1 Graph.

Abstract: The purpose of this study is to develop and test a parsimonious model of brand equity reverse transfer, where the reputations of sponsoring brands influence the brand of a sponsored sports enterprise. Building on associative network theory and the Elab...

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Can Sports Sponsorship Affect Consumers' Motivation for Sports Consumption?

Publication Type: Academic Journal

Source(s): Journal of Promotion Management. Oct2022, Vol. 28 Issue 7, p893-922. 30p. 1 Diagram, 4 Charts.

Abstract: Most of the ample research literature into the outcomes of sports sponsorship focuses on consequences for the sponsor. Consequences for the sponsor-object, i.e., the sponsored sport, sports event, or team, have generally been ignored. In this paper, we...

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The Effects of Contextual Cues and Visual Clarity in Sponsorship Disclosures on the Interpretive Process: Processing Fluency.

Publication Type: Academic Journal

Source(s): Journal of Interactive Advertising. Dec2022, Vol. 22 Issue 3, p223-237. 15p.

Abstract: This study explored whether the clarity-enhancing elements and contextual cues in sponsorship disclosures would help (or impede) consumers' recognition and information processing of native advertising and, if so, which elements would affect them more o...

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A Dichotomy of Sport Sponsorships: Does the Nature of Competition Among Sponsors Matter?

Publication Type: Academic Journal

Source(s): Journal of Sport Management. Mar2022, Vol. 36 Issue 2, p188-198. 11p. 6 Charts.

Abstract: In this paper, the authors argue that the firm value implications of sport sponsorships for sponsors may depend on the competitive environment during the bidding process for different types of sponsorships. More specifically, the authors contend that t...

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Sports Sponsorship Announcements and Marketing Capability.

Publication Type: Academic Journal

Source(s): Journal of Sport Management. Mar2022, Vol. 36 Issue 2, p171-187. 17p. 8 Charts, 1 Graph.

Abstract: Sports sponsorships are almost a $20 billion business in North America alone. Yet, despite the significant academic and corporate interest in such high financial stakes, the literature is equivocal on several key aspects. While some papers report that ...

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Are Brands Wasting Money On Sport Sponsorships?

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Jun2021, Vol. 61 Issue 2, p192-211. 20p.

Abstract: Marketers pour millions of dollars into sport sponsorship and need a better understanding of its effects. Consumers evaluate brands at different sponsorship levels as part of a broader advertising and marketing program; understanding how they do this i...

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The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams.

Publication Type: Academic Journal

Source(s): Sport Marketing Quarterly. 2022, Vol. 31 Issue 3, p239-252. 14p.

Abstract: Social media has become an important frontier in the sport sponsorship paradigm (Dees, 2011), offering brands a powerful mechanism to stimulate consumer engagement (Vale & Fernandes, 2018). Despite this potential, the extent to which social media conte...

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Key Strategic Decisions and Their Influences on the Management and Success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso.

Publication Type: Academic Journal

Source(s): International Journal of Financial Studies. Sep2022, Vol. 10 Issue 3, pN.PAG-N.PAG. 18p.

Abstract: City marathons have evolved and grown exponentially in type and popularity, in their managerial complexity, and in terms of their financial impact on their host cities and the attraction of corporate sponsors. Most of the research on city marathons has...

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