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Advanced Search Results For "TARGET marketing"

1 - 10 of 17,914 results for
 "TARGET marketing"
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Joint promotion of cross-market retailers: models and analysis.

Publication Type:Academic Journal

Source(s):International Journal of Production Research. Jun2022, Vol. 60 Issue 11, p3397-3418. 22p. 2 Charts, 12 Graphs.

Abstract:To seek more business opportunities, cross-market retailers pursue horizontal joint promotion (HJP) to promote their products together. It is important to determine the factors that make cross-market retailers pursue HJP and how HJP affects the retaile...

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Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p173-190. 18p. 3 Charts, 2 Graphs.

Abstract:One of the greatest challenges in education marketing is designing effective marketing messages, especially when targeting consumers with different cultural backgrounds. This research examines the impact of power distance belief (PDB) on the persuasive...

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Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach To Media and Creative Strategies.

Publication Type:Academic Journal

Source(s):Journal of Advertising Research. Sep2022, Vol. 62 Issue 3, p201-218. 18p.

Abstract:To counter banner blindness, practitioners often use a media-based personalized advertising strategy to target consumers. Another approach, however, is suggested here, a creativity-based strategy. To compare the two strategies, the authors explored a p...

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PARTICULARITIES OF MARKETING APPLICATION IN MEDICAL SERVICES.

Publication Type:Academic Journal

Source(s):Research & Science Today. Spring2022, Vol. 23 Issue 1, p51-57. 8p.

Abstract:THE COMPLEXITY OF MARKETING SERVICES IN GENERAL AND MEDICAL SERVICES IN PARTICULAR IS DETERMINED BY THE COMPLEXITY OF SERVICES. THE NEED TO APPROACH MEDICAL ACTIVITIES FROM A MARKETING PERSPECTIVE IS GIVEN BY THE SIMILARITIES IT HAS WITH THE ECONOMIC A...

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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p1040-1058, 19p, 2 Charts, 9 Graphs

Abstract:Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend.

Publication Type:Academic Journal

Source(s):Journal of Fashion Marketing & Management. 2022, Vol. 26 Issue 4, p640-660. 21p.

Abstract:Purpose: This article critically synthesizes the literature on sustainable fashion, the movement behind it and plausible fashion adoption theories. Then, to build on those studies, developing a new theory about adopting sustainable fashion – mainly amo...

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VUCA: A MANAGEMENT TOOL FOR DEALING WITH CHALLENGES IN CHANGING ENVIRONMENTS.

Publication Type:Academic Journal

Source(s):Global Journal of Entrepreneurship (GJE). 2022, Vol. 6 Issue 1, p37-48. 12p.

Abstract:This article begins by commenting briefly on several characteristics (order, disorder, and movement) of the current pandemic environment in which we live and work. It seems clear that organizations need tools to help cope with challenges from our chang...

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Modeling the Empowerment Mechanism of Knowledge Collaboration from the Perspective of Platform Affordances.

Publication Type:Academic Journal

Source(s):Discrete Dynamics in Nature & Society. 12/1/2021, p1-8. 8p.

Abstract:In the digital economy era, knowledge platforms have both the functions of knowledge collaboration and social media. At the same time, how to promote knowledge collaboration through platform empowerment is getting more and more attention. Since there a...

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The Attractiveness of the Baltic Countries as a Sales Market: Evidence for Beauty Industry.

Publication Type:Academic Journal

Source(s):Acta Universitatis Danubius: Oeconomica. 2021, Vol. 17 Issue 6, p317-329. 13p.

Abstract:Shai Tech is a Romanian company, which commercialize its personal care products in the United States through the online store. The company wants to expand in Europe, first in one of the Baltic countries. The aim of this paper is to study how a beauty c...

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Effectiveness of product recommendation framing on online retail platforms.

Publication Type:Academic Journal

Source(s):Journal of Business Research. Dec2022, Vol. 153, p185-197. 13p.

Abstract:Online retailers often display product recommendations using recommendation framing or signage. Recommendation framing—such as customers who viewed this also viewed or compared similar items—reflects user- or product-related inputs used by the algorith...

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