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Advanced Search Results For "TELEVISION advertising"

1 - 10 of 112,753 results for
 "TELEVISION advertising"
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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.

Abstract:A trend reported by both academics and practitioners is that advertising on TV has become increasingly energetic. This study investigates the association between the energy level in ad content and consumers' ad-tuning tendency. Using a data set of over...

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The effect of television advertising on soft drink consumption: Individual vulnerabilities in approach bias and inhibitory control.

Publication Type:Academic Journal

Source(s):Appetite [Appetite] 2021 Oct 01; Vol. 165, pp. 105300. Date of Electronic Publication: 2021 May 15.

Abstract:Continual exposure to soft drink cues in the environment is thought to be a major contributor to the rising consumption of soft drinks. This study investigated the effect of one such cue, television advertising, on soft drink choice and intake. Within ...

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Commercial Success Through Commercials? Advertising and Pay-TV Operators.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p925-947. 23p. 1 Diagram, 9 Charts, 3 Graphs, 2 Maps.

Abstract:The U.S. pay television service market was dominated by cable operators until the nationwide entry of satellite operators in the early 1990s. The latter have been consistently growing their footprints since. This study documents the role of television ...

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TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision.

Publication Type:Academic Journal

Source(s):Journal of Promotion Management. Jul2022, Vol. 28 Issue 5, p625-649. 25p. 7 Charts.

Abstract:This research study aims to examine the influence of TV advertisements on children to pester and the moderating role of pestering power for parents buying decisions and TV ads. Data is collected from 487 respondents of 6 to 15 year's age group children...

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How does interactivity of online media hamper ad effectiveness.

Publication Type:Academic Journal

Source(s):International Journal of Market Research. May2021, Vol. 63 Issue 3, p335-352. 18p. 4 Color Photographs, 4 Charts, 1 Graph.

Abstract:The development of the Internet has increasingly led to advertisements presented on rich and interactive websites offering users a high level of control over the contents they are exposed to—sometimes to the extent of allowing them to skip "unwanted" a...

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THE IMPACT OF TELEVISION ADVERTISEMENTS ON STUDENT DECISION-MAKING PROCESS FOR COLLEGE ADMISSION: AN EXPLORATORY STUDY IN INDIA.

Publication Type:Academic Journal

Source(s):Asia Pacific Journal of Health Management. 2021, Vol. 16 Issue 4, p266-273. 8p.

Abstract:COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to enti...

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"Outside Lobbying" over the Airwaves: A Randomized Field Experiment on Televised Issue Ads.

Publication Type:Academic Journal

Source(s):American Political Science Review. Aug2022, Vol. 116 Issue 3, p1126-1132. 7p.

Abstract:We present the first field experiment on how organized interest groups' television ads affect issue opinions. We randomized 31,404 voters to three weeks of interest group ads about either immigration or transgender nondiscrimination. We then randomly a...

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The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.

Abstract:This article documents how informational and emotional appeals in more than 2,000 television ads for 144 car models, aired over four years, influence online search and sales. Increasing the emotional content of ads leads to increases in online search, ...

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Influence of Consumers' Temporary Affect on Ad Engagement: A Computational Research Approach.

Publication Type:Academic Journal

Source(s):Journal of Advertising; Jun/Jul2022, Vol. 51 Issue 3, p352-368, 17p, 5 Charts

Abstract:Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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Food and Beverage Advertising to Children and Adolescents on Television: A Baseline Study.

Publication Type:Academic Journal

Source(s):International journal of environmental research and public health [Int J Environ Res Public Health] 2020 Mar 18; Vol. 17 (6). Date of Electronic Publication: 2020 Mar 18.

Abstract:The progressive rise in Canadian child obesity has paralleled trends in unhealthy food consumption. Industry has contributed to these trends through aggressive food and beverage marketing in various media and child settings. This study aimed to assess ...

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