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Advanced Search Results For "TRADE shows"

1 - 10 of 113,098 results for
 "TRADE shows"
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Defining Event Marketing as Engagement-Driven Marketing Communication.

Publication Type:Academic Journal

Source(s):Gadjah Mada International Journal of Business. May-Aug2022, Vol. 24 Issue 2, p151-177. 27p.

Abstract:Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty ...

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Staffing Considerations and International Trade Fairs for Korean SME Exporters and Innovators.

Publication Type:Academic Journal

Source(s):Asian Journal of Business Research. 2022, Vol. 12 Issue 1, p21-38. 18p.

Abstract:There is a dearth of literature on international trade fair (ITF) staffing functions from the perspective of the exhibitor, and on firm-level internationalization and innovation-related activity within the ITF environment. This research explores specif...

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Factors that affect the negotiation process of SMES in trade shows.

Publication Type:Academic Journal

Source(s):Journal of Technology Management & Innovation. 2022, Vol. 17 Issue 1, p15-26. 12p.

Abstract:The objective of this research is to identify the factors that affect the negotiation process of SMEs in trade shows, which represent one of the most important export promotion instruments. Semi-structured interviews were carried out with Peruvians who...

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Ripples into waves: Trade networks, economic activity, and asset prices.

Publication Type:Academic Journal

Source(s):Journal of Financial Economics. Jul2022, Vol. 145 Issue 1, p217-238. 22p.

Abstract:We exploit information in sovereign CDS spreads and the international trade network to provide causal evidence of the propagation of global economic shocks. We show that trade links are an important source of shock transmission using the natural experi...

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Examining the Relationship between Sales Force Proactiveness, Network Capability and Sales Performance: Evidence from International Trade Shows.

Publication Type:Academic Journal

Source(s):Journal of Promotion Management. Jul2022, Vol. 28 Issue 5, p559-583. 25p. 1 Diagram, 4 Charts.

Abstract:Small and Medium-sized Enterprises (SME) are often forced to optimize costs due to limited resources. Thus, it is important to prioritize factors that will indeed bring results in a trade show context. Sales force proactiveness is discussed as an outco...

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Keine gewerbesteuerrechtliche Hinzurechnung von Aufwendungen für eine Messestandfläche.

Publication Type:Academic Journal

Source(s):FinanzRundschau. Aug2022, Vol. 104 Issue 15, p731-735. 5p.

Abstract:The article focuses on trade tax addition of expenses for a trade fair stand area Gewerbesteuergesetz (GewStG) with fixed assets for the business purpose. Topics include amended of the law to accelerate economic growth wjhich include economic goods int...

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Built to attract: Evaluating trade show booth designs using attention analysis in a live communication context.

Publication Type:Academic Journal

Source(s):Journal of Convention & Event Tourism. Jul/Aug2022, Vol. 23 Issue 3, p240-268. 29p.

Abstract:Trade show booths are focal points in exhibitors' trade show marketing, as well as platforms for meeting different target groups, most important new and existing customers. Booth designs thus need to attract trade show attendees' attention; this study ...

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Liberalising the EU sugar market: what are the effects on third countries?*.

Publication Type:Academic Journal

Source(s):Australian Journal of Agricultural & Resource Economics. Jul2022, Vol. 66 Issue 3, p638-667. 30p. 4 Charts, 1 Graph.

Abstract:This paper examines the consequences of a liberalisation of the EU sugar policy on Australia and other third countries. Four scenarios are simulated showing the trade and production effects of a gradual phasing‐out of EU domestic support measures and E...

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Baumschultag gut besucht.

Publication Type:Periodical

Source(s):Deutsche Baumschule. Sep2022, Issue 9, p37-41. 5p.

Abstract:The article informs on nursery day celebration of the LVG Bad Zwischenahn that was held on July 23, 2022. Topics include Bad Zwischenahn presented a transport fork for container plants; Lücking from Seed2Soil presented the prototype of a small, electri...

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Ergänzung der Sortimente: Neue Stauden auf den FlowerTrials.

Publication Type:Periodical

Source(s):Deutsche Baumschule. Sep2022, Issue 9, p14-17. 4p.

Abstract:The article informs on the trade fair FlowerTrials, which took place from June 14th to 17th, 2022 in the horticultural regions of Aalsmeer and Westland, Netherlands as well as Rhineland/Westphalia, Germany. It mentions in addition to bedding and balcon...

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