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Advanced Search Results For "USER-generated content"

1 - 10 of 7,325 results for
 "USER-generated content"
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Post-Story: Influence of Introducing Story Feature on Social Media Posts.

Publication Type: Academic Journal

Source(s): Journal of Management Information Systems. 2022, Vol. 39 Issue 2, p573-601. 29p. 1 Diagram, 3 Charts.

Abstract: Driven by the need to enhance user traffic on social media (SM) platforms for increasing their advertising revenues, SM platforms are experimenting with new content creation features. However, it is unclear if such initiatives are also beneficial for S...

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The cultural influences of narrative content on consumers' perceptions of helpfulness.

Publication Type: Academic Journal

Source(s): International Journal of Market Research. May2022, Vol. 64 Issue 3, p354-375. 22p. 1 Diagram, 7 Charts.

Authors:

Abstract: The rapid development of text analytics enables marketers to obtain the information extracted from the narrative content in user-generated content (UGC). Recent studies have also demonstrated that people with different cultural backgrounds may express ...

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Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Nov2021, Vol. 85 Issue 6, p83-100. 18p. 1 Chart.

Abstract: Advances in technology, particularly smartphones, have unlocked new opportunities for consumers to generate content about experiences while they unfold (e.g., by texting, posting to social media, writing notes), and this behavior has become nearly ubiq...

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Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Dec2022, Vol. 49 Issue 4, p595-615, 21p, 6 Charts, 1 Map

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Oct2022, Vol. 49 Issue 3, p430-449, 20p, 1 Diagram, 10 Charts, 1 Graph

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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Publication Type: Academic Journal

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Toward Personalized Answer Generation in E-Commerce via Multi-perspective Preference Modeling.

Publication Type: Academic Journal

Source(s): ACM Transactions on Information Systems. 2022, Vol. 40 Issue 4, p1-28. 28p.

Abstract: Recently, Product Question Answering (PQA) on E-Commerce platforms has attracted increasing attention as it can act as an intelligent online shopping assistant and improve the customer shopping experience. Its key function, automatic answer generation ...

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Jointly Predicting Future Content in Multiple Social Media Sites Based on Multi-task Learning.

Publication Type: Academic Journal

Source(s): ACM Transactions on Information Systems. 2022, Vol. 40 Issue 4, p1-28. 28p.

Abstract: User-generated contents (UGC) in social media are the direct expression of users’ interests, preferences, and opinions. User behavior prediction based on UGC has increasingly been investigated in recent years. Compared to learning a person’s behavioral...

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The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges.

Publication Type: Academic Journal

Source(s): Industrial Marketing Management. Oct2022, Vol. 106, pA7-A11. 5p.

Abstract: In this special issue of Industrial Marketing Management, six empirical research articles advance our understanding of how industrial marketers can achieve, curate and/or enhance positive word of mouth (WOM) in the modern era. This compilation is the f...

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Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p742-761. 20p. 1 Diagram, 15 Charts, 4 Graphs.

Abstract: This article studies the question and answer (Q&A) technology of electronic commerce platforms, an increasingly common form of user-generated content that allows consumers to publicly ask product-specific questions and receive responses, either from th...

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