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Advanced Search Results For "WILLINGNESS to pay"

1 - 10 of 15,441 results for
 "WILLINGNESS to pay"
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Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research. Dec2022, Vol. 49 Issue 4, p574-594. 21p. 3 Charts, 3 Graphs.

Abstract: Quantity can be described using perceptual units (e.g. bags, pieces) or standardized units (e.g. ounces, grams). Merely making perceptual units more salient in quantity description can increase perceived economic value. Even when the objective informat...

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An empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Jun2022, Vol. 38 Issue 7/8, p800-829. 30p. 1 Diagram, 10 Charts.

Abstract: This research employs the Expectancy Confirmation/Disconfirmation (ECD) paradigm to extend the knowledge about consumer response to CSR. While several scholars have identified consumer satisfaction with the firm as a salient variable that justifies inv...

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Publication Type: Academic Journal

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Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Oct 2021, Vol. 37 Issue 13/14, p1436-1457. 22p. 1 Diagram, 3 Charts.

Abstract: A same-brand bottled food sold by competing retailers may be produced in different countries. This investigation offers an empirically-based view of how consumers evaluate a bi-national bottled food product which carries a brand associated with a devel...

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An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p1019-1039, 21p, 2 Diagrams, 3 Charts, 6 Graphs

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Experimental Economics and the New Commodities Problem.

Publication Type: Academic Journal

Source(s): Review of Income & Wealth. Dec2022, Vol. 68 Issue 4, p895-905. 11p.

Abstract: Brynjolfsson et al. (2019a) have used experimental economics to measure the welfare benefits of free commodities and to define an extended measure of output, GDP‐B. In this paper, their methodological approach is generalized to measuring the benefits o...

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Co-branding hotel owners and operators to increase willingness to pay.

Publication Type: Academic Journal

Source(s): Research in Hospitality Management. Nov2022, Vol. 12 Issue 2, p151-159. 9p.

Abstract: Although hotel brands are well established in the industry, customers have not been educated about the different kinds of properties, nor has hotel structure been utilised as a functional marketing tool. Drawing on previous studies, the purpose of this...

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The value of making producers personal.

Publication Type: Academic Journal

Source(s): Journal of Retailing. Oct2022, Vol. 98 Issue 3, p486-495. 10p.

Abstract: • Exposing consumers to personal information about a producer increases product preference. • This is because consumers feel more socially connected to the producer. • The effect is moderated by consumers' general need to connect to others. • The effec...

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Incomplete preferences, willingness to pay, and willingness to accept.

Publication Type: Academic Journal

Source(s): Economic Theory. Oct2022, Vol. 74 Issue 3, p727-761. 35p.

Abstract: We derive representations of incomplete preferences in terms of willingness-to-pay measures. The paper demonstrates how these representations can be used to determine whether preferences are incomplete. We also study local approximations to incomplete ...

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Performance-based regulation of train service delays: Hong Kong.

Publication Type: Academic Journal

Source(s): Applied Economics Letters. Nov2022, Vol. 29 Issue 19, p1847-1854. 8p. 7 Charts.

Abstract: This paper studies performance-based regulation of train service delays in Hong Kong. Motivated by the criticism that the Mass Transit Railway (MTR) offers fare rebates deemed too small for long service delays, our logit analysis of a stated choice exp...

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