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Advanced Search Results For "b2c"

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 "b2c"
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B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM

Publication Type:Academic Journal

Source(s):Journal of Theoretical and Applied Electronic Commerce Research, Vol 17, Iss 24, Pp 458-475 (2022)

Abstract:Customer churn prediction is very important for e-commerce enterprises to formulate effective customer retention measures and implement successful marketing strategies. According to the characteristics of longitudinal timelines and multidimensional dat...

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The Impact Imposed by Brand Elements of Enterprises on the Purchase Intention of Consumers—With Experience Value Taken as the Intermediary Variable

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 13 (2022)

Abstract:Against the backdrop of China's current dual-circulation paradigm, consumers have experienced the transition of their demands for products from price-driven needs to brand-driven needs. On the one hand, improving the value of consumer experience during...

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Tourists’ Health Risk Threats Amid COVID-19 Era: Role of Technology Innovation, Transformation, and Recovery Implications for Sustainable Tourism

Publication Type:Academic Journal

Source(s):Frontiers in Psychology, Vol 12 (2022)

Abstract:Technology innovation has changed the patterns with its advanced features for travel and tourism industry during the outbreak of COVID-19 pandemic, which massively hit tourism and travel worldwide. The profound adverse effects of the coronavirus diseas...

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A Fuzzy Analytic Hierarchy Process Model to Evaluate Logistics Service Expectations and Delivery Methods in Last-Mile Delivery in Brazil

Publication Type:Academic Journal

Source(s):Sustainability, Vol 14, Iss 5753, p 5753 (2022)

Abstract:Nowadays, postal services and third-party logistics services (3PL) have been pressured by the increasing demand for delivery services. Therefore, they need to improve their last-mile delivery strategies to meet customers’ expectations. This paper aims ...

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Techniques of synergistic effect formation in marketing communications on the aesthetic medicine market

Publication Type:Academic Journal

Source(s):Вестник университета, Vol 0, Iss 4, Pp 57-63 (2021)

Abstract:The article analyses the experience of the Russian distribution company of the market of aesthetic medicine in implementing the communication strategy of a new educational product in a turbulent marketing environment. The paper formulates the principle...

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Sustainable last-mile distribution in B2C e-commerce: Do consumers really care?

Publication Type:Academic Journal

Source(s):Cleaner and Responsible Consumption, Vol 3, Iss , Pp 100021- (2021)

Abstract:Over the past few years, consumers have prioritized cost and speed over sustainability when referring to ecommerce decisions, ignoring the impact of greenhouse gas (GHG) emissions associated with last-mile distribution of the purchased products. There ...

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Data and E-commerce: An Economic Relationship

Publication Type:Academic Journal

Source(s):Danube, Vol 12, Iss 1, Pp 33-44 (2021)

Abstract:In almost all sectors, online services play a much larger role than a few years ago. Data-driven platform models combine an ever greater degree of market power. The associated concentration effect leads to the displacement of medium-sized companies fro...

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Inclusive Digital Innovation in South Africa: Perspectives from Disadvantaged and Marginalized Communities

Publication Type:Academic Journal

Source(s):Sustainability, Vol 14, Iss 5372, p 5372 (2022)

Abstract:Inclusive digital innovation (IDI) entails rolling out policies and digital innovations to ensure equal access to services and new goods by previously excluded and marginalized societies. Digital commerce (d-commerce) has the potential to foster an inc...

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On the Factors of Successful e-Commerce Platform Design during and after COVID-19 Pandemic Using Extended Fuzzy AHP Method

Publication Type:Academic Journal

Source(s):Axioms, Vol 11, Iss 105, p 105 (2022)

Abstract:The ongoing COVID-19 pandemic has caused a paradigm shift in all aspects of contemporary human life. Everyday activities such as shopping have shifted from traditional methods to the ever-more growing online variants, allowing for an increase in electr...

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Factors Determining the Perceived Security Dimensions in B2C Electronic Commerce Website Usage: An Indonesian Study

Publication Type:Academic Journal

Source(s):Journal of Accounting and Investment, Vol 22, Iss 1, Pp 104-132 (2021)

Abstract:Research aims: This study aims to analyze the perceived security dimensions and build a research model using perceived ease of use and perceived usefulness as variables mediating the link between perceived security and the intention to use Indonesia's ...

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