scroll to top
0

EBSCO Auth Banner

Let's find your institution. Click here.

Advanced Search Results For "brand experience"

1 - 10 of 601 results for
 "brand experience"
Results per page:

Price dynamics of Swedish pharmaceuticals.

Publication Type: Academic Journal

Source(s): Quantitative Marketing & Economics; Dec2022, Vol. 20 Issue 4, p313-351, 39p

Abstract: Copyright of Quantitative Marketing & Economics is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may prin...

View details

Customer experience can play a strategic role for wineries.

Publication Type: Academic Journal

Source(s): Journal of Business Strategy; 2022, Vol. 43 Issue 6, p391-396, 6p

Abstract: Copyright of Journal of Business Strategy is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may...

View details

THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY

Publication Type: Academic Journal

Source(s): Russian Journal of Agricultural and Socio-Economic Sciences, Vol 130, Iss 10, Pp 14-22 (2022)

Abstract: This study aims to examine Rebranding of Bank NTB into Bank NTB Syariah on Non-Muslim Customer Loyalty. Banks belonging to the regional government of West Nusa Tenggara make total changes or conversions from conventional banks to Islamic banks when per...

View details

Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust

Publication Type: Academic Journal

Source(s): Gadjah Mada International Journal of Business, Vol 24, Iss 3, Pp 289-309 (2022)

Abstract: Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business. An understanding customers' emotional and rational dimensions regarding brand performance is requi...

View details

Improving service brand personality with augmented reality marketing.

Publication Type: Academic Journal

Source(s): Journal of Services Marketing; 2022, Vol. 36 Issue 6, p781-799, 19p

Abstract: Copyright of Journal of Services Marketing is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ma...

View details

Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators.

Publication Type: Academic Journal

Source(s): Cornell Hospitality Quarterly; Aug2022, Vol. 63 Issue 3, p320-333, 14p

Abstract: Copyright of Cornell Hospitality Quarterly is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pr...

View details

DOES WORD-OF-MOUTH'S EFFECT ON PRODUCTS/BRANDS DIFFER BETWEEN COUNTRIES? A COMPARATIVE STUDY OF ENGLAND AND RUSSIA. (French)

Publication Type: Academic Journal

Source(s): Studia Universitatis Babes-Bolyai, Europaea; Jul2022, Vol. 67 Issue 1, p283-314, 32p

Abstract: Copyright of Studia Universitatis Babes-Bolyai, Europaea is the property of Babes-Bolyai University, Cluj-Napoca, Romania and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express writ...

View details

Brand design in the era of 5g new media and its impact on consumers’ emotional experience.

Publication Type: Academic Journal

Source(s): Frontiers in Psychology; 9/30/2022, Vol. 13, p1-10, 10p

Authors:

Abstract: Copyright of Frontiers in Psychology is the property of Frontiers Media S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, dow...

View details

Design‐Driven Innovation with the JMGO Brand.

Publication Type: Academic Journal

Source(s): Design Management Review; Sep2022, Vol. 33 Issue 3, p44-50, 7p

Abstract: Copyright of Design Management Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, downloa...

View details

Deriving happiness through extraordinary or ordinary brand experiences in times of COVID‐19 threat.

Publication Type: Academic Journal

Source(s): Journal of Consumer Affairs; Sep2022, Vol. 56 Issue 3, p1392-1419, 28p, 4 Color Photographs, 4 Charts, 5 Graphs

Abstract: Copyright of Journal of Consumer Affairs is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

View details
sponsored