scroll to top
0

Mobile Menu

Header Layout

EBSCO Auth Banner

Let's find your institution. Click here.

Page title

Advanced Search Results For "consumer behaviour"

1 - 10 of 178,368 results for
 "consumer behaviour"
Results per page:

Analysis of Consumer Behavior Data Based on Deep Neural Network Model.

Publication Type:Academic Journal

Source(s):Journal of Function Spaces. 9/12/2022, p1-10. 10p.

Abstract:This paper divides the research modes of consumer purchase behavior characteristics into three categories: experience-driven mode, theory-driven mode, and data-driven mode. An analysis algorithm based on customer consumption behavior is proposed, and t...

View details

Applying Noise-Based Reverse Correlation to Relate Consumer Perception to Product Complex Form Features.

Publication Type:Academic Journal

Source(s):Complexity. 8/16/2022, p1-10. 10p.

Abstract:Consumer behavior knowledge is essential to designing successful products. However, measuring subjective perceptions affecting this behavior is a complex issue that depends on many factors. Identifying visual cues elicited by the product's appearance i...

View details

The Impact of Multimedia Video Marketing on Consumer Psychology and Behavior.

Publication Type:Academic Journal

Source(s):Mobile Information Systems. 8/10/2022, p1-8. 8p.

Abstract:The in-depth development of the multimedia era has caused network video marketing to gradually penetrate into social production and daily life, and the network self-media platform has also played its own advantageous hand and established links in the c...

View details

THE IMPACTS OF ELECTRONIC WORD-OF-MOUTH ON HIGH-INVOLVEMENT PRODUCT SALES: MODERATING EFFECTS OF PRICE, BRAND ORIGIN, AND NUMBER OF CUSTOMERS.

Publication Type:Academic Journal

Source(s):Journal of Electronic Commerce Research. Aug2022, Vol. 23 Issue 3, p177-189. 13p.

Abstract:Electronic word-of-mouth (eWOM) has become an invaluable information source for consumers to make purchase decisions and is highly valued by companies. Extensive studies have explored how eWOM affects sales; however, the results are inconsistent. To re...

View details

Construction of Precision Sales Model for Luxury Market Based on Machine Learning.

Publication Type:Academic Journal

Source(s):Mobile Information Systems. 7/6/2022, p1-10. 10p.

Abstract:With the rapid development of Internet information technology, the amount of various types of data has surged, and people have entered the era of Big Data. With the changes in the market environment, media environment and consumer behaviors, the market...

View details

Multisource Heterogeneous Data-Based Behavior Excavation of Investors and Financial Risk Prediction.

Publication Type:Academic Journal

Source(s):Mathematical Problems in Engineering. 8/31/2022, p1-9. 9p.

Abstract:The investment decision-making behavior of investors refers to the capital purchase behavior of investors in order to achieve a certain purpose or goal. As an individual decision-maker, investors will be affected by various factors when making investme...

View details

Integration of TAM Model of Consumers' Intention to Adopt Cryptocurrency Platform in Thailand: The Mediating Role of Attitude and Perceived Risk.

Publication Type:Academic Journal

Source(s):Human Behavior & Emerging Technologies. 8/31/2022, p1-12. 12p.

Abstract:The purpose of this paper was to propose a model that examined a study adopting the technology acceptance model with additional constructs (i.e., innovativeness) and the mediating role of attitude and perceived risk to use the cryptocurrency platform i...

View details

A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data.

Publication Type:Academic Journal

Source(s):Mathematical Problems in Engineering. 8/17/2022, p1-8. 8p.

Abstract:In order to develop a more efficient and accurate marketing strategy for consumers' purchase behavior, this paper establishes a user value model by modeling and learning the user historical data of e-commerce enterprises. The improved K-means algorithm...

View details

Investigating the Effect of Consumers' Environmental Values on Green Buying Behavior.

Publication Type:Academic Journal

Source(s):Business & Economics Research Journal. 2022, Vol. 13 Issue 3, p505-521. 17p.

Abstract:In academic studies, various models of green consumer behavior have attempted to explain green consumption behaviors based on traditional theories. In examining the literature, it has not been determined whether consumers' environmental values, attitud...

View details

Finansal Verilere Dayalı Marka Değeri Belirlemeye Yönelik Yapay Zekâ Temelli Ampirik Bir Çalışma.

Publication Type:Academic Journal

Source(s):Sosyoekonomi. Jul2022, Vol. 30 Issue 53, p395-424. 30p.

Abstract:Marka değeri finansal yöntemler, tüketici davranışına dayalı yöntemler ve bu iki yöntemin bir arada kullanıldığı karma yöntemler ile belirlenmektedir. Çalışmada, marka değerini belirleyen finansal yöntemlerin uygun olan değişkenlerini belirledikten son...

View details

banner_970x250 (970x250)

sponsored